• Managing digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management,performance review, and optimization of paid search campaigns• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click• Assisting the Communications Manager in the development of short and long-term strategic plans including annual business plans,media, promotion and innovation pipeline strategy with budget responsibility• Designing, editing of key publications, blogs and stories• Photo and video documentation of our key work• Managing key on ground campaigns by the organisations• Traditional media handling and news dissemination• Digital Trainings of the team

Based in New Delhi, India HIV/AIDS Alliance (Alliance India) was founded in 1999 as a non-governmental organization operating partnership with civil society and communities to support sustained responses to HIV in India. Alliance India works through capacity building, technical support and advocacy to strengthen the delivery of effective, innovative, community-based interventions to key populations affected by the epidemic, with a particular emphasis on marginalized populations including men who have sex with men (MSM), transgenders, hijras, sex workers, injection drug users (IDUs), youth, and people living with HIV (PLHIV).

In May 1992, the Society for Environmental Communications started India’s only science and environment fortnightly, Down To Earth (DTE).Over the years the magazine has informed and inspired people about environmental threats facing India and the world -- a dimension underplayed in mainstream media.

• Edited news stories that came from regional, metro, national and foreign centres of the organisation to make it print worthy.• Translation of copies from Hindi to English• Covered Health, Education and Science for the organisation and wrote stories around Nursery Admissions, Swine Flu and discovery of water by Chandrayaan on Moon