Building NoiLabs. Currently an invite-only platform. At NoiLabs creators can hire experts to boost their creator business. We are building a network of vetted expert video editors, designers, virtual assistants, and many more, worldwide.

"SellerX launched in 2020, is a VC backed high growth scale up with a goal of being Europe’s leading aggregator of e-commerce businesses and top Amazon FBA brands. It has more than 750 employees, over 40 brands and sell over 25,000 products “- As an early member of the commercial team directed acquisition, integration, P&L delivery and running operations for a portfolio of E commerce brands (Home Living, personal care, Sports, Outdoor and baby category) - Spearheaded portfolio business strategies to accelerate growth by 1) Optimization of existing portfolio (Product variations, Listing content upgrade, PPC marketing efficiency), 2) Regional amazon expansion to US/UK/EU, 3) Channel expansion (D2C , eBay, Kaufland, Otto, BOL and Allegro) and 4) Roadmap for new product launches working with suppliers - Collaborate with cross-functional teams including demand planning, supply chain operations, brand content, Marketing (SEO, PPC, Affiliate), Finance and Legal to implement processes, set up tools and reporting’s that maximize output and minimize costs

- Developed the concept of ‘Connected Package Platform’* from idea to commercial launch in a high growth, entrepreneurial environment. Delivered 15+ product campaigns in 2 yrs. connecting 600 million packages, along with growing the team from 5 to 100+ members. Key responsibilities included: -Product Marketing strategy- define the Product value proposition, Key Messaging and Go to Market Strategy -Business Pipeline development-Core team member to define the Digital Strategy 2030 for Tetra Pak, responsible for identification of future trends and developing use cases and their business potential across the connected food supply chain.* ‘Connected Package Platform’ is a key growth pillar for Tetra Pak to be future ready by offering digital package solutions. It is a SaaS based integrated hardware and software solution to give a digital identity to food and beverages products, transforming them into intelligent, trackable and interactive assets. It enables brands to drive real-time applications and analytics throughout the product lifecycle.

- Collaborating closely with senior leadership of leading F&B companies to identify new business growth opportunities. Deliver personalized solutions using Innovation and Design Thinking methodology for a range of issues viz. brand positioning, New product launch, growth strategies, go-to-market strategies etc.- Creating the 3-year strategic category plan, identifying initiatives around the key growth pillars viz nourishing the core business, fueling new value spaces, driving penetration and occasions of consumption.- Conceptualizing and implementing a successful omnichannel B2B2C Digital Marketing campaign “Safe for Sure”

- Profitably grew the Garment Care Category; 50% value growth with 5% increase in profitability in 2.5 years in a highly penetrated category by launching locally relevant products, strong trade and ecommerce partnership programs and launching 360degree rebranding campaign resulting in 5% increase in Philips brand preference.o Created a 3yrs Strategic product assortment and Brand communication roadmap based on Market, Channel, Consumer U&A insights and deep competitive analysis. o Developed and launched local (“Made for India”) product range focused on Indian consumer needs by leading a cross functional team, creating business case, pricing strategy, supply chain setup, GTM planning and marketing communication strategy.

Responsible for the FEM category (skincare products) Commercial delivery and Marketing strategy for India Market. It involvedo - Profitably grew the Fem Skin Care Brand 20% value growth with 4% increase in profitability and 3% Market share gain. Relaunched the brand with new “Natural and Herbal” brand positioning along with a complete redesign of product, packaging and communication. Launched 2 new TVC’s and 360-degree media campaign with ATL, Radio, PR, Social Media Marketing and Content Marketing. o Brand and Communication strategy planning and implementation which includes conventional mass media, outdoor, PR, on-ground consumer activations & digital activation.o Celebrity Management ; developed 2 TVC campaigns with Sonakshi Sinha as the brand ambassador

- Responsible for creating a new category and launching with a 360-degree marketing campaign a breakthrough innovative oral care relief gel “Pain Out”. It is a first of its kind dental gel which gives express relief from tooth pain.

Responsible for developing category and channel specific activation plans and trade support for North India

o Responsible for business planning with Spencer’s Retail delivered a growth of 31 % YOY o Planning and Execution of sales in Direct Trade in Eastern India

Responsible for Business Planning & Forecasting for the categories in East

Consumer Marketing in Mumbai , HOSales in Bhavnagar ( Gujarat)

New Product Development project on Good Knight Naturals