Ankita Datta Email & Phone Number

• Managing small to mid-sized international clients across the US, Australia and India, both B2C and B2B across industries including contact centres, industry associations, financial brokerage, events management, agri-tech, logistics and non-profits.• Leading and managing a remote team spread across the US, Australia and India, ensuring expert delivery of tailored marketing solutions to clients.• Managed comprehensive client marketing, including marketing automation, D2C and lead generation campaigns, online PR, webinars and digital marketing (SEO, Google Ads, LinkedIn Ads, Meta Ads), including website development and social media management.• Enhanced client satisfaction through regular meetings, marketing health checks and detailed performance reporting.• Achieved a 45% and 55% increase in retainer revenue through successful upselling to existing Australian clients.• Drove a 31% increase in Google Ads leads within two months for an Australian contact centre client.• Supported business development as a registered vendor agency for SAP MDF partners, delivering targeted marketing solutions.

Kochi, Kerala

• Marketing Management for Centre Square Mall, Kochi – the city's most popular mall within a city centre location that offers elite, premium international brands and a wide mix of national and local brand offerings • 360 degree Marketing – ATL, outdoors, radio, newspapers, magazines, BTL, branded activations, events, celebrity engagements etc.• Communication and Branding Strategy - Sustaining the mall relaunch with a new branding identity, driving entire communication strategy inline with the new branding vision • Online marketing communications - ROI driven online communication and advertising strategy - encompassing channels like website, blogging, social media, email marketing and newsletter• Online campaign management - Social media ads delivery and execution, lead generation, analytics and campaign measurement• Event Management - 360 degree event management - fabrication, decor, technology, pre to post marketing, collateral design to execution, all in line with central branding vision• PR and Media Planning – Publicity for events, celebrity engagements, media and press management• Client servicing for mall tenants/retailers, working hand in hand with these retailers to drive overall marketing in line with the retailers' national marketing campaigns• Generating advertising revenue from mall assets to sustain marketing initiatives

New Delhi Area, India

• Content Marketing Strategy for IndeBo – a pioneer in India for customized tours, incentive travels, destination management for inbound tours, a Professional Conference Organiser, an Event Management Company and much more• Online marketing communications for IndeBo and our clientele (international ministries, government bodies, global events, MICE Industry) encompassing channels like website, blogging, social media, email marketing and newsletter• Online campaign management - Social media ads delivery and execution, lead generation, analytics and campaign measurement• Offline marketing strategy and planning - innovative marketing collateral, BTL creative conceptualization, ground activations, B2B marketing vehicles, print, TV and FM• PR and Media Planning – Publicity for events, celebrity management, media and press management• Client servicing for ministries, global bodies and government secretariats

Gurgaon, India

• Content Marketing Strategy and execution for a leading national real estate client – encompassing channels like blogging, social media, email marketing and newsletter • Insights and analytics driven marketing – lead nurturing through social media and email marketing automation. Analytics and SEO driven content marketing • Lead generation through social media channels (Facebook, Twitter, Instagram, Youtube and Linkedin) and personalized lead nurturing through customer journey management.• Social media ads delivery and execution, with analytics and campaign measurement • Regular social media management, online reputation management, periodic marketing campaign management

Gurgaon, India

• Driving key insights, metrics, audience composition and strategic recommendations backed by Salesforce CRM and social data, secondary research and focused consumer studies • Strategic inputs that help aid key decisions on a brand and campaign level across the umbrella of Nestlé FMCG brands (across India) • Monitoring consumer engagement as well as CRM data, to track and link with production, sales and marketing • Key value contributor to business decision making on all matters related consumer interactions

Kuala Lumpur, Malaysia

• Strategic Planner for key clients • Social media analyst for the social media assets of leading feminine beauty and personal care account• Researcher for empirical and ethnographic consumer studies through custom research methods like focus groups, dipsticks and gamification • Strategy and Business Development

Kuala Lumpur, Malaysia

• Strategic Planner for major clients • Strategy and Business Development• Planner for re-positioning of a leading ASEAN banking client• Served global F&B client for re-shaping their communication strategy and audience • Strategy and business development analysis for critical telecom clients

Gurgaon, India

Worked on Pepsi IPL - Media MeasurementProject 1: ‘Behavioral Segmentation of the Pepsi IPL 2013 audience’• Carried out In-depth consumer interviews and focus groups to understand consumption behavior of Pepsi IPL 2013 • Performed a holistic targetable segmentation of the IPL consumers, based on above empirical researchProject 2: ‘Social Media Listening for Pepsi IPL 2013’• Carried out a listening exercise for IPL conversations for the social media platforms - Facebook, Twitter, Boards and Forums• Hands on with Social Media Measurement tools like Explic8 and Unmetric• Delivered an Analysis Report ‘Pepsi IPL 2013 Journey – The Social Way’ for Mindshare, Group M

New Delhi Area, India

New Delhi Area, India