Ankita Datta Email & Phone Number

• Managing small to mid-sized international clients across the US, Australia and India, both B2C and B2B across industries including contact centres, industry associations, financial brokerage, events management.
• Leading and managing a remote team spread across the US, Australia and India, ensuring expert delivery of tailored marketing solutions to clients.
• Managed comprehensive client marketing, including marketing automation, D2C and lead generation campaigns, online PR, webinars and digital marketing (SEO, Google Ads, LinkedIn Ads, Meta Ads), including website.
• Enhanced client satisfaction through regular meetings, marketing health checks and detailed performance reporting.
• Achieved a 45% and 55% increase in retainer revenue through successful upselling to existing Australian clients.
• Drove a 31% increase in Google Ads leads within two months for an Australian contact centre client.

Kochi, Kerala

• Marketing Management for Centre Square Mall, Kochi – the city's most popular mall within a city centre location that offers elite, premium international brands and a wide mix of national and local brand offerings
• 360 degree Marketing – ATL, outdoors, radio, newspapers, magazines, BTL, branded activations, events, celebrity engagements etc.
• Communication and Branding Strategy - Sustaining the mall relaunch with a new branding identity, driving entire communication strategy inline with the new branding vision
• Online marketing communications - ROI driven online communication and advertising strategy - encompassing channels like website, blogging, social media, email marketing and newsletter
• Online campaign management - Social media ads delivery and execution, lead generation, analytics and campaign measurement
• Event Management - 360 degree event management - fabrication, decor, technology, pre to post marketing, collateral design to execution, all in line with central branding vision

New Delhi Area, India

• Content Marketing Strategy for IndeBo – a pioneer in India for customized tours, incentive travels, destination management for inbound tours, a Professional Conference Organiser, an Event Management Company and much more
• Online marketing communications for IndeBo and our clientele (international ministries, government bodies, global events, MICE Industry) encompassing channels like website, blogging, social media, email marketing and.
• Online campaign management - Social media ads delivery and execution, lead generation, analytics and campaign measurement
• Offline marketing strategy and planning - innovative marketing collateral, BTL creative conceptualization, ground activations, B2B marketing vehicles, print, TV and FM
• PR and Media Planning – Publicity for events, celebrity management, media and press management
• Client servicing for ministries, global bodies and government secretariats

Gurgaon, India

• Content Marketing Strategy and execution for a leading national real estate client – encompassing channels like blogging, social media, email marketing and newsletter
• Insights and analytics driven marketing – lead nurturing through social media and email marketing automation. Analytics and SEO driven content marketing
• Lead generation through social media channels (Facebook, Twitter, Instagram, Youtube and Linkedin) and personalized lead nurturing through customer journey management.
• Social media ads delivery and execution, with analytics and campaign measurement
• Regular social media management, online reputation management, periodic marketing campaign management

Gurgaon, India

• Driving key insights, metrics, audience composition and strategic recommendations backed by Salesforce CRM and social data, secondary research and focused consumer studies
• Strategic inputs that help aid key decisions on a brand and campaign level across the umbrella of Nestlé FMCG brands (across India)
• Monitoring consumer engagement as well as CRM data, to track and link with production, sales and marketing
• Key value contributor to business decision making on all matters related consumer interactions

Kuala Lumpur, Malaysia

• Strategic Planner for key clients
• Social media analyst for the social media assets of leading feminine beauty and personal care account
• Researcher for empirical and ethnographic consumer studies through custom research methods like focus groups, dipsticks and gamification
• Strategy and Business Development

Kuala Lumpur, Malaysia

• Strategic Planner for major clients
• Strategy and Business Development
• Planner for re-positioning of a leading ASEAN banking client
• Served global F&B client for re-shaping their communication strategy and audience
• Strategy and business development analysis for critical telecom clients

Gurgaon, India

• Worked on Pepsi IPL - Media MeasurementProject 1: ‘Behavioral Segmentation of the Pepsi IPL 2013 audience’
• Carried out In-depth consumer interviews and focus groups to understand consumption behavior of Pepsi IPL 2013
• Performed a holistic targetable segmentation of the IPL consumers, based on above empirical researchProject 2: ‘Social Media Listening for Pepsi IPL 2013’
• Carried out a listening exercise for IPL conversations for the social media platforms - Facebook, Twitter, Boards and Forums
• Hands on with Social Media Measurement tools like Explic8 and Unmetric
• Delivered an Analysis Report ‘Pepsi IPL 2013 Journey – The Social Way’ for Mindshare, Group M

New Delhi Area, India

New Delhi Area, India