With a Postgraduate Degree in Marketing, my journey in market research has been fueled by a passion for understanding consumer behavior and leveraging data to drive business growth. Both client and supplier side experience with organizations like General Mills and Nielsen (Reckitt).At General Mills, as a Senior Research Analyst, we pioneered a virtual shopping research tool, achieving up to 70% cost savings per project through effective cross-team collaboration and strategic vendor partnerships. Mastery of platforms like Qualtrics and Nielsen Studio coupled with proficiency in statistical data analysis, has enabled me to manage complex research projects and share innovative insights across global teams including North America.Experience with a variety of research methodologies including conjoint analysis, max-diff analysis, A/B testing, implicit testing, pack design tests, FMOTs, brand awareness trackers, usage & attitude studies, segmentation among others.Recognition through multiple awards, including the Creative Problem Solver Award, reflects my commitment to excellence and the impact of my work in shaping marketing strategies and brand development.