- I worked on Organic and Paid marketing for Ziffi Chess with the Founding Team - Built strategy and executed various actionable simultaneously related to Google Ad campaign, Meta campaign, Influencer Campaign, Blog content, On and off-page SEO optimization and content distribution. The execution resulted in 3.5X growth in Organic Installs.- Managed A/B Testing on Google and Meta campaigns across multiple cuts such as Region, feature-focused promotions and reward programs.-… Show more - I worked on Organic and Paid marketing for Ziffi Chess with the Founding Team - Built strategy and executed various actionable simultaneously related to Google Ad campaign, Meta campaign, Influencer Campaign, Blog content, On and off-page SEO optimization and content distribution. The execution resulted in 3.5X growth in Organic Installs.- Managed A/B Testing on Google and Meta campaigns across multiple cuts such as Region, feature-focused promotions and reward programs.- Since the company focuses on retention and product enhancement and not growth as told by investors, I am looking for an opportunity to use my potential. Show less

- Worked on the development of KB structure for an Alternate Investment Fintech from scratch to optimize workload for the Help and Support Team. The impact it had was that no. of seats was reduced by more than 60% and efficient optimization in billing resulting 40% cost reduction overall. Parallelly managed influencer campaigns for the brand 40L/month, end to end from scouting and managing influencers to weekly reporting and presenting the performance. Enabled new Marketing, Chat and Support… Show more - Worked on the development of KB structure for an Alternate Investment Fintech from scratch to optimize workload for the Help and Support Team. The impact it had was that no. of seats was reduced by more than 60% and efficient optimization in billing resulting 40% cost reduction overall. Parallelly managed influencer campaigns for the brand 40L/month, end to end from scouting and managing influencers to weekly reporting and presenting the performance. Enabled new Marketing, Chat and Support platforms for the team based on requirement and keeping cost in check.- Working on Influencer campaign for profitable and multimillion dollar Real Money Gaming brand that led to managing a budget of 2 Cr./Month at the peak of it and driving out performance by thorough selection of Geo, audience persona, content genre, etc. While also trying out new form of Ad placement format and short video platforms with help of external vendors.- Worked to scout influencers for NFT-based platform (backed by Dream Sports) during 2023 IPL and managed to 40+ of them on 4 different stadiums for content creation and publishing. Post that generated and presented reports based on the performance.- While working with clients in different segments as mentioned in summary, I gained hands-on experience in Marketing, and managing their Mega and Micro-Influencer Performance campaigns and presenting the same to the Marketing Head, which helped me inducting to the core team of early-stage profitable start-up. Automated some of the monotonous tasks and checklist to optimise workload of team members. Also manage, design and write content for company’s social media pages based on informative, trending and awareness topics to boost visibility and SEO purposes. Show less

- Classplus is an organization that offers Digital Presence and Support to individual tutors and helps them grow, both in monetary and brand awareness.- I indulged in monitoring the process of On-Boarding the Client till preparing the action plan for his successful launch and executing the blueprint successfully.- Extending all the help needed to the tutor for driving successful sales execution for them.

In this virtual internship program, I have been exposed to different aspects of the BFSI sector i.e. Banking, Financial service and Insurance sector. Learning from this internship are :-Training for NISM Series XA-Deep insight about BFSI sector-Extensive awareness of Insurance as a sector-Digital Marketing-Digital Sales (Process)