Ankita P. Email & Phone Number

Vancouver, British Columbia, Canada

Research Analyst: June 2020 - Feb 2021Member Experience Analyst: Mar 2022 - Present

Vancouver, Canada Area

Guest (Customer) Insights Analyst: Deliver high value guest insights to the business that improve Rocky Mountaineer's understanding of the guest experience and drive positive changes to guest KPIs (including NPS)- Continuous performance tracking of Rocky Mountaineer's service execution- Measure impact of new guest facing initiative- Collect & analyze guest feedback to inform design of Rocky Mountaineer guest experience- Determine the impact of operational/external factors on guest experience and NPS- Lead all ad-hoc on-board surveys for in moment feedback and concept testing including use of mobile diaries.- Manage internal employee surveys as well as Research with Rocky Mountaineer Guest Panel using Qualtrics- Successfully set up Interactive Voice Response Survey for Guest Experience Center (Call Centre) to collect post-call feedback.Achievements: Winner of 2019 Extraordinary Marketing Outcome Award for driving ~50% increase in TripAdvisor guest reviews compared to 2018Finalist Circle of Excellence Awards for Innovation category - Designed analytical tools based on business needs for stakeholder to drive faster decisions

Vancouver, Canada Area

Research Associate: April 2016 - December 2017Project Executive: July 2016 - June 2017CRM Project Manager: July 2017 - December 2017.- Lead in-house researcher for all nimbyx business units and evident software: Develop, manage and administer all research projects and practices- Research, Review and co-write nimbyxReports covering new developments in the dental market- Research and Analyse marketing campaign content and Target Audience- Implement CRM technical strategy and standard practices across the organisation- Handle quality testing and control activities for nimbyx's e-commerce database

Vancouver, Canada Area

Employ qualitative and quantitative market research techniques to help clients gain market insights and form well informed business decisions.Analysis & Reporting: Analyze research and marketing data to identify trends and create detailed reports or presentations with recommendations to best utilize research findings

Bengaluru Area, India

Executed national and international healthcare market research projects. - Proficient in Qualitative and Quantitative research methodology and data analysis; draw actionablerecommendations, while integrating client’s business needs into deliverables- Executed complete project lifecycle including proposal writing, cost management, questionnairedesign, fieldwork/supplier management, data analysis and reporting- Expertise: Concept testing, usage & attitude study, brand health study and tracking, product feasibility, marketing communication effectiveness, market segmentation, patient journey and pricing study.

London, United Kingdom

Account Executive: LG ElectronicsBuild awareness of LG's audio and vision products and their features out in public.Uncover customer needs and recommend appropriate products and service using knowledge gained through training (FAB Sales Model).Manage LG's audio and vision product stock and new products and sales driven marketing promotions.Motivate and drive team to sell and promote products.Train colleagues on new features, products and promotional offers.Train new promoters in the regional team.Market supply and competitor activity research and analysis.

London, United Kingdom

Write articles on various subjects of Marketing, Business Strategy, Financial Management and Biosciences.

London, United Kingdom

In-store Product Demonstrator for 2012 LG 3D TV Campaign. Store Display and Product Demonstration Auditor for West London.Worked in diverse locations across London in new working environment every time.Uncover customer needs and recommend appropriate products and services using knowledge gained through training.Responsible for new LG products and sales driven marketing promotions.Act as a liaison between demonstrators and the organisation.Mystery shopping whenever requested.Gathered research data for consumer buying behaviour in television and mobile market.

Msc, Biotechnology, Bioprocessing And Business Management

Activities and Societies: Post Graduate Student and Staff Liaison Committee, Warwick Indian Society, Post-Graduate Society Core Modules.

B.Tech (Engineering), Bioinformatics

Graduated with First Class