Ankita Parmar Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Bengaluru, Karnataka, India

Managed two key client accounts with P&L responsibility; Won two long term analytics engagement with existing clients leading to 2X growth in a year. Spearheaded roll out of a data-driven pricing transformation strategy with AI/ML solutions; projected 10X incremental revenue for the Quick Service Restaurant client segment.

Madrid Area, Spain

Championed the need for a statistical framework to measure sustainable tourism that led to its acceptance by 11 member countries and is currently up for adoption at the UN Statistical Commission. She liaisoned with countries, international organizations, civil society and academia to not only develop but also test the SDG indicators in the context of sustainable tourism (SDG – 8, 12 and 14)Work responsibility also included publication of a research paper on the application of Big Data… Show more Championed the need for a statistical framework to measure sustainable tourism that led to its acceptance by 11 member countries and is currently up for adoption at the UN Statistical Commission. She liaisoned with countries, international organizations, civil society and academia to not only develop but also test the SDG indicators in the context of sustainable tourism (SDG – 8, 12 and 14)Work responsibility also included publication of a research paper on the application of Big Data in the context of Tourism Statistics. Show less

Singapore

Was involved in work relating to business transformation, digital strategy development, user experience management (including in-market user testing and competitive benchmarking), customer experience management across offline and online channels, and ROI analysis. Industry experiences include public service organisations, global CPG firms, airline and financial services firms. Selected work experience - Led and managed the 'return of marketing investment' analysis for… Show more Was involved in work relating to business transformation, digital strategy development, user experience management (including in-market user testing and competitive benchmarking), customer experience management across offline and online channels, and ROI analysis. Industry experiences include public service organisations, global CPG firms, airline and financial services firms. Selected work experience - Led and managed the 'return of marketing investment' analysis for the top 3 markets of a British multinational bank. She performed market mix modelling to understand the impact of marketing on key customer segments.Devised market entry strategy for the Indian market for a leading ASEAN bank to 6x consumer deposits pool with break even in 5 years. She had a near complete experience working on defining value pools, market segmentation, business value proposition, technology implication and creating a business case.Developed customer experience blueprint and segmentation approach for a government employment agency to enable it to deliver the most relevant services to the right audiences.Developed a roadmap for efficient campaign planning, execution and management for a leading credit card company. Show less

Gurgaon, India

Was responsible for work relating to developing marketing mix, pricing and optimisation models with insights that would enable the client to take better strategic decisions.Selected work experience -Worked on quantifying the impact of marketing investments across different business units for some of the largest telecommunication service providers in the ANZ region. Her work in cluded methodology development, handling client discussions on scope and finalizing the approach… Show more Was responsible for work relating to developing marketing mix, pricing and optimisation models with insights that would enable the client to take better strategic decisions.Selected work experience -Worked on quantifying the impact of marketing investments across different business units for some of the largest telecommunication service providers in the ANZ region. Her work in cluded methodology development, handling client discussions on scope and finalizing the approach, delivering consistent and stable models and helping with insights.Worked on quantifying the impact of price fluctuations for one of the largest UK mobile retailers and developing monthly handset level price recommendations for the retailers with an appropriate network mix. Show less

Bangalore

Responsible for clarifying business requirements, performing gap analysis between goals and existing procedures/skill sets, designing algorithms, processes and model enhancements. She implemented CRM analytics, Supply Chain analytics, recommendation systems and predictive modeling. Converted a pilot project of customer engagement for a US based retailer client resulting in revenue generation to the tune of USD 600,000.Selected work experience - Measured the… Show more Responsible for clarifying business requirements, performing gap analysis between goals and existing procedures/skill sets, designing algorithms, processes and model enhancements. She implemented CRM analytics, Supply Chain analytics, recommendation systems and predictive modeling. Converted a pilot project of customer engagement for a US based retailer client resulting in revenue generation to the tune of USD 600,000.Selected work experience - Measured the effectiveness of existing marketing campaigns for a large US retailer and provided recommendations to improve the marketing campaign by 4x.Analysed and predicted the inventory levels for various geographies and product mixes for one of the largest sports goods and apparel manufacturing and retail firms thus aiding in cost savings and better inventory planning.Designed marketing campaigns for the client's loyalty program using customer segmentation, at-risk customer identification, customer valuation and purchase forecasting.Led a task on devising a campaign uplift model for the client that won the approval over the competitor's bid on the same project Show less

Master Of Business Administration - Mba

Bachelor Of Engineering (Beng), Computer And Information Sciences, General

English, Hindi, Maths, Physics, Chemistry And Economics