Ankita Sancheti Kumar Email & Phone Number

Kolkata, West Bengal, India

Kolkata Area, India

Mentored 120+ students for undergrad admissions to top tier universities in USA over 4 admissions cycles. Provided personalised holistic mentorship to high school students for profile building, community service, and entrepreneurial projects, subject and board selection, overall application strategy and college lists. Created and conducted workshops for Business & Leadership Programs, College Interview Prep, Research Papers

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New Delhi Area, India

Head of Sales Planning & Strategy at India’s first luxury e-commerce website.In-charge of all sales and promotions on the website, with strict plans and financial targets.Headed the fashion buying and merchandising teams for their online catalog. Instrumental in changing pricing and margin strategies which directly affected the bottom line

New Delhi

ToCha is a startup creating applications which serve as tour guides to cities in India. The start up was incubated at IIM-Ahmedabad’s start up accelerator program, iAccelerator, in 2012. ToCha created its first app 'Monumental Agra : A Tour Guide to Mughal Monuments' in 2012. It was voted as one of the Top 10 Apps in India by Yourstory.in in 2012 and featured in top publications like National Geographic, Reuters, Economic Times etcwww.monumentalagra.com

Mumbai Area, India

As Head of Marketing and Communication for a Group Company, I was in charge of initiating and executing all marketing and communication plans in line with the firm's business strategy. This included creating and maintaining all branding and marketing collaterals like Corporate Website, Corporate Video, Brochures, Client Pitches and Proposals along with firmwide communication, internal and external.

Mumbai Area, India

As a Manager in Future Group's Strategy Office, I worked on strategy projects across Investor Relations, Corporate Branding, Marketing and Communication divisions.• Successfully revamped all Group Company websites in line with corporate brand theme• Introduced Online Reputation Management for the group - led initiative to set up simple, effective and systematic work flow process and framework. Created persuasive presentations for brand marketing and operations teams to educate them on the need for ORM and got them on board • Launched Online and Offline Media Campaign for brand building and visibility post-IPO for a Group Company • Wrote content and liaised with design agencies to create Annual Reports for Group’s Public Companies • Created Investor updates and presentations to be used during investor meetings (annual and quarterly) and conferences

Topeka, Kansas Area

As a part of the Business Planning and Financial Analysis Team supporting the Supply Chain business, Ankita's role covered the following functions• Analyzed sales and expense trends to develop comprehensive financial models to plan Sourcing and Logistics expenses and budgets • Created models to forecast how external forces in the economic scenario (fuel, exchange rates, inflation) would impact expenses and the business overall • Reported monthly logistics expenses, compared actual costs to plan and analyzed the causes for variances, to help business partners manage and meet their financial goals • Evolved and improved the internal expense reporting process to reflect structural and functional changes within the parent company

Greater New York City Area

• Analyzed distribution and sales channels for product entry to the market, specifically SME's and Universities• Created competitive intelligence documents to analyze strategic product placement within industry

Greater Philadelphia Area

• Created and maintained database for bibliography of Prof. Scott J. Armstrong’s book, ‘Persuasive Advertising’ • Maintained spreadsheet for surveys sent out and responses of authors whose work was referred to ensure clarity of theories, principles and accuracy of citation

Mumbai Area, India

• Performed extensive industry analysis and prepared reports on the Indian Automobile, Power & Energy Sectors • Conducted in-depth comparable analysis for over 50 companies in diverse industry groups

Bachelor Of Science In Economics, Finance, Retail

Activities and Societies: Phi Gamma Nu Professional Business Fraternity, Wharton India Economic Forum, Wharton Retail Club

Education record