Mba Intern, Global Go-To-Market Strategy, Living Room Hardware
• Analyzed addressable market sizes and seasonal trends to develop 2018 global business plan for Google’s consumer hardware devices, working with product team to advance market launch strategies for 23 countries• Formulated growth strategy to double market share of Google’s voice-assistant speaker to 52%, by analyzing competitor’s product launches and 22K open job listings, and executing mystery shopping trip to 17 stores