Business Development and Vendor Acquisition1. Market entry strategy• Strategized and launched the Limeroad Seller app in the South Delhi markets.• Identified the challenges involved while digitizing the physical retail stores.• Studied the differences in seller perceptions between traditional selling and online selling.• The role of seller relationship management.• The new seller app, in approximately 2 months, has managed to increase the Limeroad seller base five fold.2. Launch of a Premium Zone - 'House of Design'• Strategized the launch of a premium zone for high-end designers offering high ASP products.• Integrating it with the exisiting infrastructure at Limeroad.• Treating the designers case by case and accomodating their individual concerns.• Benchmarking processes and formulating effective return policies.

I was working on Infrastructure as a Service (IaaS) project responsible for the policy formations to safeguard client's critical data and its backup and restore activities.