Ankit Bathija Email & Phone Number

Mumbai, Mh, In

Mumbai Metropolitan Region

Artist ManagementBrand Sales & EndorsementsCasting & Acting RepresentationLaunching & Developing Creator-led Brands & ProductsInfluencer MarketingGrowth & Content StrategyPR & Brand PositioningContent Creator Partnerships & OnboardingBusiness Development for the entire Clout division in Pocket Aces

Mumbai Area, India

Built and led TVF's Talent & Creator Management Division supporting independent creators across the country with brand partnerships, business associations, audience growth and content strategy.

Mumbai Area, India

- Content Acquisition​ ​& Licensing- ​Long-term ​Content Strategy & Planning- Negotiate commercials, Execute Agreements with strategic partners- Studio,​ Label​ & Independent Creator​ ​Relations and Partnerships​- ​Innovative ideas to launch new products with the acquired content on various platforms- ​Reporting/analytics, and review meetings with ​content ​partners- Content Programming across​ ​Dekkho's platforms

Handled web shows, web products and properties along with executing digitial extensions and monetizing the digital reach of on-air TV showsLeading analytics and insights of MTV's entire Digital Footprint including the Website, Social Identities, Mobile Apps, etc.Digital Products, Analytics, Strategy, Content (social + branded), Mobile Products, Technology, Marketing etc. Extending the digital reach of MTV and leveraging it to monetize content through sponsorship and advertiser funded projects.

Handled various web shows and properties and lead digital extensions for on-air showsConceptualized and executed several branded projects for key clientsLeading analytics and insights of MTV's entire Digital Footprint including the Website, Social Identities, Mobile Apps, etc.Accountable for delivering results and achieving client objectives on all branded projects and internal initiativesGrowth hacking with creative and analytical skills to maximize monetization of content and extend the footprint of MTV through unconventional mediums

Conceptualised & worked on Online Properties & Digital Shows like:MTV Unmasked MTV MyCam MTV Roadies Battleground MTV FunnyMTV BootycallDrive with MTVMTV Style in 60Also handled digital extensions and solutions for On-Air properties like:MTV RoadiesMTV SplitsvillaMTV StuntmaniaMTV UnpluggedCoke Studio @ MTVMTV SoundTrippin

Mumbai

Event Head.

Setting up and marketing online brand identities. Maintaining them and monitoring long-term as well as short-term campaigns. Nurturing community engagement and increasng brand interactions with its audience. Some of the brands that I worked on:Parle GGodrej InterioNature ValleyForce India F1Indian Terrain

Activate social media strategies for India's premier Fashion event. Manage online properties of the event and engage with the community using various online interactive options. Learning what competitors in the same space are doing, identify the key online influencers in the fashion circle and ensuring relevant communication, understanding preferences of targeted users and determine how the event can actually generate brand awareness and have a loyal following. Also initiated various online marketing and branding strategies to develop an extensive presence across Facebook, Twitter, YouTube and other niche fashion communities and blogs.