In the current role, I lead a cluster of key media planning organisations with an aim to maximize the revenue extraction. ( client count - 12-14. portfolio size : 32 cr)I implement annual business deals spanning across multiple mediums and clients.This multi-tasking role requires me to ensure a balanced delivery across the key business KPIs namely Revenue, Yield, Market Share and Wallet Share

Promoted to the position of City-Head with a "category focused" mandate. In this role, I lead the "FMCG - Key Accounts" with the focus on maximizing revenue extraction & enhancing client interaction. I was responsible for the complete portfolio of HT Media which includes English & Hindi publications, Digital, Events & Solutions. (Current Client count : 19-22. Portfolio size : 30-32 cr). Responsibilities : (in addition to the previous role): - Ensuring an all-round development of the given clientele (revenue & relationship) - Planning and strartegising client-specific approach for achieving the key KPIs - Interviewing, recruiting, training and deploying the team - Devising a balanced sales-approach to ensure revenue across products and events - Guiding the team in devising print innovations, multi-media solutions and alternate revenue streams Achievement

The most enriching of all my stints.My mandate was to lead a set of FMCG, Entertainment (TV Channels), Pharma & Auto key accounts based out of Mumbai (client count : 35-38. portfolio size : 30-32 cr)End to end responsibility of revenue generation, client relationship management, revenue maximisation and planning for the given clientele.Operating within the 4 Quadrants (Advertising – Brand Promotions – Marketing Properties /Activation– Brand Solutions)Key Client Portfolio: Hindustan Unilever Ltd., Proctor & Gamble India, Mondelez India, L'Oréal India, Colgate Palmolive, Marico Ltd., Johnson & Johnson, Amul, Adani Wilmar, Heinz India, General Mills, Red Bull, Star India, Zee Entertainment Network, Sony India Ltd etc.(to name a few)Key tasks included:- Managing and growing the revenue for the assigned clientele with the help of an able & enthusiastic team of dynamic professionals (directly reporting into me)- Devising a monthly, quarterly and yearly sales plan for achieving the key KPIs- Meeting stakeholders across media agency, creative agency & client so as to pitch business opportunities- Pro-actively seeking out briefs on brand challenges, brand launch plans & competitor strategies so as to devise customized multi-media brand solutions-Devising print innovations, multi-media solutions and out-of-the-box association ideas so as to generate the "additional" & "non-vanilla" revenue-Drive sales across products of HT Media group - main issue, supplements, mint, mint lounge and events

The role included responsibilities namely revenue maximisation, client relationship management and quantitative research.In addition to my responsibilities of the previous role, this role brought in the following additional tasks:- Using market intelligence/secondary research data to uncover category challenges and pro-actively pitch research solutions for the same to the FMCG brands- Tap the smaller FMCG players for new business acquisition

The role involved quantitative research & client relationship management at its core.Key roles & responsibilities:--Receiving the research brief and developing the research proposal--Launching the study and getting the data collected by the field team (end-to-end management)--Checking the data quality and getting it tabulated--Analysing the data and developing insights/conclusions--Presenting the same to the client in the form of a structured powerpoint presentation

This was a core revenue generation and business development role.My job responsibilities included business development, revenue maximisation & client relationship management for Ahmedabad, Anand, North Gujarat, Saurashtra and Kutch regions.The key stakeholders were architects, town planning experts, builders, oil & petroleum PSUs, Municipalities & building contractorsApart from revenue generation the role included the below responsibilities & tasks:-dealer development & management-continual lead generation-cold calling-managing a team of jr sales representatives (in Ahmedabd and Rajkot)Achievements: -Bagged an order of INR 6.5 million from L&T Constructions for one of their reputed housing development project in Gujarat. This was well acknowledged by the senior management.-Closed a "direct-deal" with a builder group in Rajkot. First ever for the institutional sales division- Clinched a significant order from a builder group in Anand. Biggest ever for the institutional sales division

Post MBA , I started my career with the Nielsen Company and went on to work for T.C.S after three months on account of the rebadging of our department from Nielsen to T.C.S.In my role with the Nielsen Company/T.C.S. I was responsible for analysing the household/store level research data and derive relevant interpretations that would further help in answering to the client's business questionsThe role involved managing business relations with offsite research teams sitting out of APAC & Europe.

Strong interpersonal skills & target orientation were key to performing in this role.I was a part of team conducting telephonic/online surveys and other forms of online data collection.The work involved calling up diverse set of businesses across the globe and convincing relevant stakeholders to participate in a B2B research survey.