Building solutions in videogaming, the metaverse and the creator economy to help businesses drive engagement with consumers.

The Aglet (previously Irony Inc.) helps brands build communities, so they can engage with consumers that matter most.Best way to reach me is on Twitter: @BhatiaTweeting

As co-founder of FrogIdeas, I have managed to work at almost every aspect of the business in growing the company from a startup to a well-respected digital and creative agency. As an entrepreneur, my biggest achievements have been establishing base in 3 cities, creating a company with a 70% female workforce, creating a sustainable and enviable work culture, managing to reach & maintain an attrition rate of less than 10%.At present, I head the digital strategy, content creation and delivery teams at the company. Some achievements that we've had during this time include:- Thought Leadership, content creation and influencer connects: Helped one of India's biggest IT companies turn in to the most engaged IT brand across the industry and digital platforms, resulting in rich inbound influencer and decision-maker connects every day. - Employer Branding: Conceptualized and executed #CoolestInterviewEver - the biggest, most revolutionary social campaigns to come out of India. This went viral across the world, helping HCL Technologies turn in to the most followed Indian brand and IT company on Twitter. Conseuquently, the client has gone on to win multiple marketing awards from across the globe- Reputation Management: Subverting a reputation crisis for a $12 Billion consulting conglomerate.- Social Selling: Trained 300 sales leaders of a global IT Giant to garner over 52.5 Mn US$ in leads through social selling. Special mention in the world's #1 social selling book: You Are The Key- Creative Marketing/B2B Engagement: Helping a telecom technology provider engage with hundreds of mobile carrier co. CXOs at MWC '18 through emotional storytelling. 10YearsOfMobiquityMoney.com- Awareness building: Increasing an E-commerce company's subscriber base by 500%, sales by 300% while cutting costs by 70%.- Customer Acquisition: Ensuring a mobile wallet brand attained the lowest cost of customer acquisition through innovative social marketing and content creation.

Hands on experience in working with managers of leading brands to create promotion strategies and innovative media solutions through Hindustan Times, Mint and Hindustan (Hindi). I was the only non-post-graduate inducted in to a team of young executives recruited to build HT Media's revenues. While I learned a lot at this job - my first in marketing - the following stood out as my biggest achievements:- Drove the BFSI category revenues to their highest in the history of the organization.- Helped create the first ever "media-marketing-initiative feature" for the Consumer Durables team.- Managed a sales portfolio of Rs. 18 Crores in the Durables sector, including the peak marketing season at Diwali.- My achievements at BFSI and Consumer Durables inspired the organization's leadership to pull me in to the Education Sector team during the peak season. I handled a portfolio of Rs. 13 Crores during this stint. - Achieved or exceeded every quarterly quota during this tenure.- #1 Revenues earned among peer-group at PrintWorks 2010 - HT Media's annual event targeted to small and medium tier businesses.