Digital Marketing and Product Professional with over a decade experience across media, advertising and publishing, retail, telecom, technology and insurance.Helping brands and media businesses to build digital business and experiences to drive user growth, user engagement and readers revenue. Identify and solve problems for user acquisition, retention, monetisation and engagement to reduce customer acquisition costs and maximise revenues and LTV.Some of the key achievements -- Doubled monthly members acquisition volume at Inc42- Disrupted news broadcast in India by setting up BloombergQuint WhatsApp channel and grew it to a 500,000+ subscribers base that helped the brand to get 25% monthly website traffic and 20% subscription revenue. This work was later published by Harvard Business Review and IIM-Ahmedabad/IMT-G as a case study.- Founded BQ Blue (BloombergQuint’s Subscription Product) and led the team that acquired 25,000 subscribers within first year of its launch which probably would be the fastest high ticket size news subscribers acquisition in India- Launched FIT Junior - Diet and Meal Subscription Product for FirstCry- Led the team that scaled up the digital business for Intellikit - monthly subscription box for 2-6 years- Was a part of the core Jio launch team and set the campaign management (segmentation, email, SMS, web and app push, Onsite and in-app banners) product and processes at Reliance Jio that helped in acquiring telecom customers and selling products at e-commerce- Launched and scaled up Adobe Marketing Cloud at HDFC Life- Revamped Click 2 Invest (a ULIP Product) Digital business to grow to a ₹100 crores category. This was the enhancements across 8 user/customer touch points across the top, middle and end funnel.- Have been a startup founder for Living In The City magazine (15,000 copies/ 36+ pages distributed every month for over 2 years), MBA Network (25,000+ highly engaged members), MBA Prep (formerly OMET Club, 10,000+ members) and Brand Bajega (8,000 fans on Facebook). With small and big teams, had carved out quite interesting monetisation models across all the initiatives. Some worked, some failed and taught us interesting lessons.