1) Offline Branding & Merchandising (GT & MT) PAN IndiaCoordinated with various stakeholders and covered 2000+ offline stores in FY'21- FY'22 and saw the offtake jump by 1.5X - 2X in the subsequent months. Launched different attractive POSMs resonating brand tonality.2) Exclusive Brand OutletsLed the opening of 7 EBO stores. Worked on product planogram, store layout, creative communication, sample pack, staff uniforms, gift packs and activation strategies .3) Sampling & PartnershipsLead sampling & alliances for the brand. Figuring what SKUs to be launched as samplevariants and aligning with different revenue teams with the aim to increase brand awareness andinduce product trails. Generated 1M+ trials in FY'22 and partnered with big brands like Adidas, Urban Company, Mygate, Lenskart, etc.4) Influencer MarketingActivated Influencer Marketing (YT) to connect with millennials . Worked with 200+ influencers while maintaining a healthy ROI (~1). 5) Know Your Customer SurveyPlanning, distribution, and analysis of the quarterly KYC survey quarterly at the Organizationlevel to understand how customers feel about the brand/ products and know the overallNet Promoter Score.

1) Launched my own brand on marketplaces (Amazon & Flipkart), selling unique double-wall insulated water bottles2) Managed end-to-end business functions - Sales & Marketing, Product listing, SEO, Inventory Management, Logistics3) Generated total sales of INR 4.8L (B2C) and 1.7L (B2B) within 6 months

1) Worked as an Automation Specialist Developer performing end-to-end development and testing for different websites2) Automated the testing process for one of our biggest client Netflix consisting of more than 100 modules