 Driving PAN India HOC revenue with strategic direction by analysing business operations, trends, costs, revenues, financial commitments, and obligations, taking the business to omni-channel by developing various online marketplaces and increasing TOP-LINE. Work closely with the Business Head/Stake Holders to identify ‘on the ground’ Retail and Operational strategy Planning & management of operations for maximization of ROI, optimizing marketplace performance, driving sales and accountable for enhancing brand’s both online & offline presence.  Developing the overall strategy/annual business plan, sales and operating budgets for HOC’s COCO & FOFO outlets along with streamlining omni-channel expansion and retail operations within country. Establishing sales goals, short term and long-term budgets and developing business plans for enhancing sales and Gross revenue. Leading and driving operational performance with GTM strategy to achieve the overall retail business objectives with new store expansions and maintaining current stores. Managing the overall Key Account’s operation including manpower planning and development with a view to achieve business objectives. Goal settings, reviewing weekly, monthly, quarterly sales along with team and their performance. Ensure effective inventory and warehouse management (order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage) Maintaining all audits and management review.

 Responsible for new customer acquisitions across channel sales, LFR partners, SIS, Brand Stores (EBO) and distribution network management in states for Brand Lee Copper (Apparels and Footwear) and Portico (Home). – Approx 150 Cr. Finalizing and closing agreements with new customers and renewal of existing customers.  Successfully closed agreements with Spenser’s Retail, Metro Cash & Carry and also working on to close agreements with Kolkata Bazaar, Vishal Mega Mart, D-Mart, Porthis, Sarwana Bhawan, Walmart and many other regional LFR’s. Responsible for business Expansion across region with a team of ASM’s and support staff. Responsible for annual/season budgeting – Sales & Margins, inventory control, stock allocation and deployment across the store network, margin & markdown management,  Responsible for managing the product development, working closely with the B&M team for region specific requirements and managing the end-to-end distribution network. Streamlined systems and procedures eradicating loopholes with accurate stock planning, order consolidation with 100% on time stock fulfillment Planning brand wise GTM strategy along with marketing and visual marketing teams  Lead the sales, margin and stock position reviews in discussions and develop/refine sales forecast at store and product level in conjunction with sales and category teams.

 Responsible for both primary & secondary sales goals in order to achieve annual budgets, branding and promotional activities. Leading & implementing sales strategy, monitoring operations of modern retail formats (SIS, MBO, EBO & LFR) for brand Lee Cooper. Have opened 11 profitable EBOs and managing developed regional LFR along with national LFR business for the brand.  Monitoring & operating the development & sales strategy for COCO & FOFO stores nationally, ensuing annual budget achievement & also working closely on store display and other activities. Responsible for driving revenue and volume targets for Lee Cooper, and business development with Key Accounts (SIS & LFR)  Clocked 24% annual growth for the period 2018-2019 in sales revenue that was 14% more than our competition. Competition tracking, brand performance (LFL, monthly & weekly), handling collections and payments. Constantly interacting with partners for better understanding.  Analyzing sales productivity weekly & monthly, ensuing rotation of stocks for better sell thru. Working closely with B&M team and ensuring stock allocation (region wise) along with promotion and schemes roll outs Coordinating across functions, like merchandising, supply chain & accounts for smooth operations. Achieved rapid category expansion across format by means of increasing sell thru’s. Planning and working closely with area Managers on achievement of annual business plan (region wise) and evolving joint strategies and ensuring that they are consistent in achieving numbers

 Introduced one of the first Indian online Footwear brand across National & International channels. To name a few Flipkart.com, Myntra, Jabong. Paytm, Koovs.com, Ajio.com & more. Launched “Famozi” internationally at “Namshi.com, Souq-Fashion” Dubai and “Lamoda" in Russia. Awarded as the most admired Online Footwear Brand for the year 2014 -2015 by Indian Shoes & Accessories Forum. Maximizing customer satisfaction level by on-time delivery, monitoring customer complaints and providing efficient services Managing retail outlets for maximum product coverage Establishing new stores from scratch through props to enhance store display, stocks, visual merchandising and so on Designing& implementing sales plans and new product concepts to generate increased sales for achievement of revenue targets Interfacing with cross-functional departments for drafting procurement plans of various products; managing budget and planning the funds for procurement & sourcing of materials Supervising marketing operations for achieving increased growth and profitability; initiating market development techniques Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies Always looking up at setting up the new units, identifying locations and negotiating with suppliers & related worksHighlights Developed the entire Omni Channel Business Model for "Famozi" starting with India and designed a sustainable business model for future Managed operations, inventory management, & business generation along with detailed costing of styles, freezing and finalizing of styles by earning required intake margin Enhanced profitability through key focus on individual stores and implemented sales plan, targets in-line with cost margins Played a major role in introducing Brand "Famozi" (men's affordable, semi-premium footwear) with offline as well as online channel partners

Key Result Areas • Managed the project of set-up of Compact Hyper Market (25,000 sq. ft. )/ Supermarket (~3,000 sq. ft.) Stores• Interfaced with Wal-Mart International store planner to enhance profitability and conducted need gap analysis & training on systems / process for various groups across roles and levels in the organization• Established new store and administered process enhancement/ re-engineering initiatives to improve operations and defined operations processes such as cash management, scheduling, replenishment and so on• Directed various functions:o Managing visual merchandising of the store and creating the “look for the season” to deliver world class shopping experience and increasing sales o Generating process manuals and SOPs for store operationso Developing content / delivering training programs for employees in the organization• Acknowledged with an appreciation for launching Amritsar Store in 6 days of time span

French Connection commonly also known as 'fcuk' is one of the strongest brands in the British high street and operates in over 25 countries. Known for its edgy, fashion-forward merchandise it’s truly emerged as a global fashion brand. The Murjani Group is a 77 year old Global group responsible for having successfully launched and developed some of the most recognised international fashion brands. Murjani Group in India is retail partners with the best names in the industry like Gucci, Calvin Klein and French Connection

Sports Station is amongst India's leading retail organisations with world's best brands as its retail partners like Nike and Levi's-both pioneers in their arena. The strength of the organisation is its people, product focus and its presence in key strategic locations across the length and breadth of India