Ankit Kataria Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

» Leading the biggest brand for the company. Responsible for all end to end P&L management» Led multiple campaigns across Football & Covid-19 to deliver brand's highest power share

Bengaluru, Karnataka, India

» Responsible for upskilling the marketing team’s capability & built a culture of creativity & risk taking» Led multiple scrum projects to drive brand building by focusing on brand utility & consumer first mindset» Successfully developed a new model of agency engagement, built on MVP prototyping & bringing in the partners as owners

Bengaluru Area, India

» Led the national expansion for Beck’s Ice, making it the fastest growing brand in the category (100khl,150Cr)» Created unique product, packaging & positioning to launch ABI's first Indian homegrown craft beer brand - 7 Rivers Brewing Co.

Bengaluru, Karnataka, India

Led the acceleration plan for Corona & Hoegaarden

Bengaluru Area, India

» Managed the biggest brand of the company with an annual turnover of 600 Cr; Responsible for entire ATL & BTL activities for the same» Conceptualized & launched Himalaya Face Care's first sub brand - Fresh Start, making it the fastest 50 Cr brand in the category & gain +2% MS

Bangalore

» Re-launched and repositioned the facewash portfolio of Himalaya Men. Responsible for change in packaging, GTM strategy and TVC development; Resulted in an increase in primary & secondary sales by 50% » Successfully doubled the market share for Himalaya for Men’s Facewash at All India Urban; Also climbed from #6 to #3 position» Successfully launched multiple innovative variants in Face Wash category & led the multi-media campaign on TV, digital, mobile & outdoor» Led the innovative association with RCB cricket team and became the first brand to replace its logo with the brand thought; Amplified the association across multiple mediums, that led to increasing Brand Awareness scores by 30%. Awarded best Marketing Campaign of the Year» Responsible for developing the innovation pipeline with relevant brand extensions, focusing on brand fit, innovation & market size for Men’s care » Spearheaded the turnaround of a stagnant brand (Female Fairness Cream); In a short span of 6 months and grew it by over 100%

Mumbai Area, India

» Worked on the planning and launch of two deodorants in the female category that hit the market in March, 2014» Led the 360° communication development for new Deodorant from consumer insight mining to TVC development; Communication awarded as ‘Best Creative Advertising: Consumer Goods’ by Exchange4Media» Involved in the digital & PR activation for Whitening deodorants. Single handedly executed Medianet PR activity and Digital Activation for Whitening Deo» Responsible for developing the portfolio with relevant line extensions, focusing on brand penetration, innovation & market share» Responsible for steering brand towards achieving annual sales target & growth planning

Kochi, Kerala

» Responsible for a business of Rs 8 crore per annum for the state of Kerala growing at over 80% YoY (fastest growing trade area in the country); Managing a network of over 30 distributors» Guiding a team of 3 Sales Officers, 3 Upcountry Executives and sales team of over 20 members to achieve their targets» Responsible for Sales plan formulation & execution. Implementation of Local Sales promotion and visibility activities; Drive key initiatives like Star Outlets, Shubh Labh wholesale program, Margin Free Plan to improve field force effectiveness and efficiency» Successfully doubled Nivea’s direct distribution in the three focus towns in less than 6 months» Successfully led the only city (Kochi), in the entire country, to overtake brand Axe in Deodorant Market share to take the No.1 position*

Mumbai

Worked as a Management Trainee for one year, handling various roles in Sales & Marketing function.Sales Stint: I handled the biggest distributor for NIVEA in South Mumbai; Achieved over 100% secondary sales and grew the territory by 50% YoY; Developed easy to execute reporting formats for other Sales Officer(s). Along with this, successfully executed sales strategy projects for both traditional and modern trade: » Project 1: Designed a ready reckoner training manual on the Distributor Management Software (Botree) from a SO’s perspective » Project 2: Devised an outlet specific visibility plan to improve NIVEA’s visibility in general trade outlets in South Mumbai; Designed specific in-store merchandising units and ran a pilot in 5 stores across categories » Project 3: Outlined the modus operandi of a merchandiser for Modern Trade; Developed tracking & performance evaluation formats for merchandisers as a part of an end to end Merchandising Guide, now implemented pan IndiaMarketing Stint: Handled the Face Care for NIVEA. Developed an understanding for the category and competitive landscape» Worked along with the Marketing Director on the innovation pipeline till 2014: analyzed market trends, best fit analysis of Global portfolio vis-à-vis Indian market needs & competition benchmarking; Devised the product & SKU mix till 2014» Involved in the launch & marketing plan of an Innovative Cleansing Product that was successfully launched in September 2012. Played a key role in development of concept, product name, positioning, pricing, packaging & communication strategy

Gurgaon

As a part of my internship, I worked on two projects:Project 1: Improve the effectiveness of BTL Activities for Nestlé’s Vending Machine Portfolio (Nan-U-Vend machine) » Worked extensively with top 10 vending distributors and analyzed the modus operandi of 6 promoters in Mumbai and Pune City » Proposed and pilot tested an alternative channel selling approach for Nestlé’s Nan-U-Vend machine across 10 distributors » Recommendations approved and implemented by the Nestlé Professional’s Sales team at Branch Office Mumbai Project 2: Exploratory Study of consumer preference for hot beverages from Vending Machines » Analyzed consumer drinking habits & attitudes; Benchmarked competitive offerings in the vending machine segment (tea portfolio)

Maharashtra

As a part of the internship, I worked on implementing financial inclusion of rural women through distribution of Smart Cards and designing Advanced Financial Literacy Curriculum for rural women» Executed pilot phase of Mann Deshi's Smart Card Project - trained bank staff, conducted on-field studies & directly provided inputs to teams from Intel, Atyati, Mann Deshi & HSBC Bank» Designed & tested advanced financial literacy module covering conceptual understanding of WCM & SCM, as a part of Mann Deshi's B-school curriculum

As a part of the internship, I worked on the following aspects:» Studied & classified the medical devices market; Identified & interacted with the suppliers, competition & customers » Designed a growth strategy for a medium sized manufacturer

Bangalore

» Designed and executed an application, emulating the Bash Shell environment of Linux/Unix on a Windows Operating System

Master Of Business Administration (Mba), Marketing

» Head of the core committee of Sprint 2010, a sporting event attended by more than 500 students from 14 top B-schools in India. Led.

Bachelor Of Engineering (Be), Computer Science Engineering

» Convener of the ‘Academic & Literary Committee’ of UIET (2008-09); Organized over 10 Literary Events in the Annual Fest » Served.

Aissce, Physics, Chemistry, Maths

» Consistently ranked amongst the top 5% of academic performers throughout school and college » Secured an AIR (All India Rank) of 294.