• Campaign management: Responsible for launch, management and optimization of portfolio of digital campaigns across multiple channels and ensure full delivery• Ad operations: Traffic and deploy ads for various clients in ad serving platforms and confirm launch success. Collect and test digital assets and ensuring it adheres to the technical specifications. Also manage ad placements, campaign delivery, pixel tracking, site ad tags and creatives (including 3rd party)• Webinar and events production: Lead event planning, promotions, registrations and manage the live webinar/events• Email marketing: Design and execute end-to-end email marketing and SMS marketing campaigns, encompassing content creation, design, scheduling, and deployment• Marketing strategy: Develop comprehensive marketing strategies to meet ROI targets, lead generation and conversion goals• Content marketing: Create compelling and SEO-optimized content, including blog posts, articles, infographics for website and social media• Reporting and customer success: Provide regular performance reports and analysis to clients, highlighting key metrics, insights, and actionable recommendations for campaign improvement

• Lead programmatic ad campaign management, lead tracking, and performance analysis• Email marketing – Implement and utilize A/B testing methodologies to refine email elements like subject lines, CTA, andcontent, which resulted in improving critical performance metrics• Implemented on-page SEO, keyword research, and content strategies which resulted in improved searchability by 160% increase in the organic search traffic in Sep’22• Social media marketing: Manage the social media presence across Facebook, Linkedin, Twitter and Instagram, engaging with the audience with relevant content to ensure community engagement• Create marketing and communications content (newsletters, brochures, posters, signage, web and advertising copy, and announcements)• Collaborate with sales, research, operations, design, and customer success teams to develop effective advertising strategies and drive revenue growth

• Set up the paid ad campaigns from scratch, developing an alternate channel for sales, which contributed to 10% of the overall sales month on month• Worked with the digital marketing agencies to help build social media communities on Instagram and Facebook. Worked on creating content calendar for the brands• Brand engagement and activation – Ensured the product reached the right targeted consumer• Lead the design, development, and right execution for point-of-sale marketing material for the entire product range• Provided Regular in-depth product training sessions along with VM strategies to promoters and merchandisers, and enabled them with the right tools to tackle customer queries regarding our product range