Ankit Luthra Email & Phone Number

New Delhi Area, India

We’re a Full-Service Digital Agency, built with a unique combination of the brain, heart, and hard work. We do what we love and make sure we offer you what you would love. We translate your hustle into human-centric campaigns, thus creating business value.

Gurgaon, India

- Provided end to end Google AdWords campaign support to Google’s top advertisers to ensure advertiser gains and seamless customer experience  Identification and resolving customer concerns and contributing to the growth of our programs  Approve or disapprove new and changed ad submissions based on policy guidelines  Optimize advertisers' keyword lists, ads and account to maximize advertisers' return on investment (ROI)  Master Google AdWords policies and then assist in delivering targeted and effective on-line advertising - Created awareness about new sales products and supported Sales teams with consultative techniques in recognising new revenue opportunities among Google's largest advertisers  Responsibilities ranging from managing advertiser accounts, developing compelling advertising solutions for brand advertisers, to developing scalable support solutions  Working within a diverse team with colleagues throughout Europe and North America, sharing advanced knowledge of Google products and advising clients on the best strategy for them to achieve their desired results - Collaborated with Doubleclick for advertiser teams to achieve daily reservation based advertising goals on display and YouTube platforms - Implemented strategy based display products based on past performance and future trends for FMCG/Telecom clients in Singapore - Worked on Business Intelligence Projects to set up new products and innovations - Vendor Project Management

Noida Area, India

Interacted with media, community members and agency representatives to maximize exposure and promote company mission. Established and maintained network of media relationships; wrote and coordinated with agency for distribution of press releases and strategic marketing collateral. Worked with senior management and different verticals of the organization to review their PR inclination. Participated in event planning, maintaining liaison with the event agency; coordinating and managing speaker schedules. Created detailed management reports. Identified and participated in awards/surveys that are relevant for the Organisation.Selected Achievements:-Integral in increasing brand recall among media personnels following the launch of India operations in 2011.-Reduced campaign development time by streaming creative and administrative processes.-Increased tracking by directing and coordinating with the PR agency effectively. -Enhanced relationships with media to realize increased cooperation and better press coverage.-Rebranded and restructured the CSR arm of CSC India by developing the annual plan with new key focus areas

Worked on the important project of LG’s Marketing team, “Floor Sales Management” and contributed the required market data for analysis

Gained insights on the Infrastructure soltions, hardware and security system prevalent in the company.

B.Tech, Electronics & Communication

Education record

Mba, Marketing