Ankit Manchanda Email & Phone Number

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Gurgaon, India

Driving user growth and partnerships for services on Snapdeal - booking cabs, flights, movie tickets, personal services, and ordering food. Key working areas include: *Partnering with marquee brands like Uber, Zomato, Cleartrip, Book My Show, and Redbus*Managing the P&L for the business*Identifying customer cohorts & leveraging marketing channels - organic, social media, affiliate - to acquire traffic Impact: Scaled up the category to do 5 digit transactions per day

Gurgaon, India

Single handedly built the digital goods category - digital content & gift cards - from scratch. Key working areas include:*Partnering with the likes of Google, Saavn, Cleartrip, and Singtel-Warner Bros to get exclusive products onboard*Managing the P&L - negotiating margins, running discounts, growing the revenue*Working across teams for process and product development of an integrated Services offering Impact: Grew the category by 20X within 6 months, maintaining a positive contribution margin

Madhya Pradesh, India

Established a direct link with local farmers for procurement of husk – an alternate fuel source for the Cement Division *Understood value appropriation across the supply chain via discussions with 100+ farmers, procurement dept., & transport agencies*Designed a procurement method with farmers as direct suppliers, thus eliminating the middle manImpact: Projected 17% reduction in procurement cost of husk for cement division and 45% price increase for local farming community

Latur Area, India

Developed business plan for a Crèche model serving 0.5-3 year old kids not catered by Anganwadis to curb malnutrition rates*Identified key reasons for malnutrition by interacting with 300 women & Panchayat in 10 villages*Recommended a community-run day care centre model to address kids’ nutritional needs*Negotiated with government officials, PHC doctors, community people & UNICEF to ensure sustained availability of food, health facilities and trainers Impact: Project implemented by UNICEF in 1 pilot village & awarded a grant of INR 40,000 from the Mahindra Enactus Group

Noida Area, India

As part of Grail Research, I interacted with global clients from fortune 500 companies to deliver: *Competitive Monitoring (Ecommerce): Single-handedly executed a 6 month long project worth USD 1 million for one of the top 5 global Ecommerce players*Market Assessment (Entertainment): Used opportunity screening model to identify 5 attractive markets for business expansion*Perception Study (Tourism): Analyzed 10 FGDs to highlight consumer behavior that drives/restricts South African Tourism

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Coordinator of Centre of Development of Corporate Citizenship; Founding Member of Aarambh - a social initiative.

Bachelor Of Engineering (B.E.), Computer Engineering