Ankit Meena Email & Phone Number

Mumbai, Maharashtra, India

● Leading Prevenar-13’s (World's Highest Selling Vaccine) digital marketing efforts in India by implementing marketing strategies that complement their digital aspirations.● Designing go-to-market strategies for Pfizer's Adult vaccines business to bolster efforts towards a mindset change by launching and promoting an end-to-end campaign from awareness to fulfilment.● Strategised the personalized video campaign for vaccines in collaboration with Telesophia (an Israeli medical solutions… Show more ● Leading Prevenar-13’s (World's Highest Selling Vaccine) digital marketing efforts in India by implementing marketing strategies that complement their digital aspirations.● Designing go-to-market strategies for Pfizer's Adult vaccines business to bolster efforts towards a mindset change by launching and promoting an end-to-end campaign from awareness to fulfilment.● Strategised the personalized video campaign for vaccines in collaboration with Telesophia (an Israeli medical solutions partner), which will produce AI-generated, automatically personalized educational videos for patients based on their clinical data and allow doctors to share such videos directly with patients while seamlessly integrating with all hospital and clinic management systems.● Launched the first consumer portal of Pfizer India “ChooseWisely”, which has garnered over 1 million visitors. Maximizing brand awareness by creating and managing omnichannel marketing campaigns involving TV, Radio, Print, In-clinic & Digital Activations & Partnerships under the initiative delivering over 100M impressions.● Put together a cross-functional training on digital marketing to aid over 300 medical reps in leveraging the digital ecosystem to strengthen their connection and provide doctors solutions other than medical advice. ● Conceptualized and led the business listing project which impacted 10000+ doctors across India helped them establish a fruitful presence online and enabled patients to readily find them online.● Built partnerships with India's top parenting portals, such as FirstCry, to increase awareness of the pediatric segment. Show less

Mumbai Area, India

● Handled a budget of over $750K for media across 15 platforms and channels, delivering a cumulative reach of 37 million and over 175K website visitors.● Media planning for the "Rakho Poora Khayal" campaign of Aditya Birla Health Insurance which led to an impact across 30 cities with over 16 different digital touch points. ● Led the Influencer marketing campaign delivering over 10M organic views.

Mumbai Area, India

● Managed a team of 4 to handle website management, social media accounts and marketing automation.● The social media marketing campaign for investment in mutual funds resulted in a 110% increase in Product Sales via social media for HDFC Securities.,● Lead the marketing efforts to promote and onboard users onto the first of its kind in India’s broking industry and AI Bot “Arya” which helped consumers trade by various voice and text apps (Alexa, Google Assistant, Web… Show more ● Managed a team of 4 to handle website management, social media accounts and marketing automation.● The social media marketing campaign for investment in mutual funds resulted in a 110% increase in Product Sales via social media for HDFC Securities.,● Lead the marketing efforts to promote and onboard users onto the first of its kind in India’s broking industry and AI Bot “Arya” which helped consumers trade by various voice and text apps (Alexa, Google Assistant, Web Chatbot)● Launched HDFC securities Podcast “Markets with HDFCsec” has over 800+ episodes and is one of India’s most listened to.● Led the initiative to establish pay-per-click marketing, affiliate marketing, and media buying partnerships with India’s leading finance portals such as Moneycontrol, and Morningstar to promote and generate leads for a number of finance products.● Led the implementation of Adobe Experience Cloud modules into the pre-existing systems to better optimize paid campaigns and overall targeting for marketing efforts.● Led the project to implement google analytics and event tracking across the web & app portal of HDFC Securities to have a single dashboard of traffic flow and customer engagements with the brand.● Led the content and web development teams in implementing and optimizing the website, resulting in a 26% increase in relevant organic traffic from 100K/month to over 130K/month and top 10 rankings for over 290+ business-critical keywords.● Leveraged Adobe Optimiser and various CRO techniques including landing page optimisation, leveraging various bidding strategies to reduce cost per lead (CPL) and increase conversions, resulting in a 35% Reduction in CPL. Show less

Mumbai

● Managed interdisciplinary teams, and direct reports in executing marketing campaigns across networks that align with brand stands and tone of voice.● Led relationship management with the agency's marquee clients and advising management on cultivating new business relationships.● Established and managed ABM for EcoEnergy (formerly Wipro EcoEnergy) to target select energy analysts globally and build an online relationship with them to facilitate thought leadership within the field.●… Show more ● Managed interdisciplinary teams, and direct reports in executing marketing campaigns across networks that align with brand stands and tone of voice.● Led relationship management with the agency's marquee clients and advising management on cultivating new business relationships.● Established and managed ABM for EcoEnergy (formerly Wipro EcoEnergy) to target select energy analysts globally and build an online relationship with them to facilitate thought leadership within the field.● Developed a digital vision for the National Payments Corporation of India and collaborated extensively with designers and developers to help put the new vision into practice.● Created a meme campaign to promote the .com domain for Verisign, which led to over 2000 organic memes generated and over 14 million reach of the seeded content. Show less

Mumbai Area, India

● Lead for client management for the 2014 and 2015 Dassault Systemes "3d experience forum" Direct partnership with LinkedIn India was established for the promotion, and this included overseeing the online promotion and registration for three of the 20 global events. These efforts led to online registration of over 3500, with over 300+ CEOs as attendees.● Lead the entirety of First Advantage India's internet marketing initiatives to help the company meet its lead generation targets… Show more ● Lead for client management for the 2014 and 2015 Dassault Systemes "3d experience forum" Direct partnership with LinkedIn India was established for the promotion, and this included overseeing the online promotion and registration for three of the 20 global events. These efforts led to online registration of over 3500, with over 300+ CEOs as attendees.● Lead the entirety of First Advantage India's internet marketing initiatives to help the company meet its lead generation targets, delivering 34% conversion goals for quality leads in six months and, establishing them as thought leaders in the personnel verification industry.● Devising strategies to drive online traffic to client websites.● Improving the usability, design, content and conversion of the client's websites● Evaluating customer research, market conditions and competitor data. Show less

Colaba, Mumbai

I led digital marketing for Sykes & Ray Equities, as well as the following offerings under their umbrella: Financial Planning Academy (FPA), PASS4SURE and QIQ Certifications. ● During my stint, I oversaw initiatives that helped Financial Planning Academy grow to the top of the list of authorised education providers in their sector by implementing marketing strategies to attract more students via digital promotions on social media, google ads, and LinkedIn ads● Further, through… Show more I led digital marketing for Sykes & Ray Equities, as well as the following offerings under their umbrella: Financial Planning Academy (FPA), PASS4SURE and QIQ Certifications. ● During my stint, I oversaw initiatives that helped Financial Planning Academy grow to the top of the list of authorised education providers in their sector by implementing marketing strategies to attract more students via digital promotions on social media, google ads, and LinkedIn ads● Further, through my efforts, PASS4SURE.in's website traffic increased from 1000 visits per month to more than 6000 in just a few short months and started delivery sales of over 250 units a month. Due to digital marketing initiatives led by me, PASS4SURE.in is now well on its way to becoming the top provider in its industry, with almost 50% of the market share for website traffic in its niche. Show less

Mumbai Area, India

● SEO Projects handled for the following brands○ Forecast Advertising (Forecast Advertising is a two-decade-old, Mumbai-based, INS-accredited advertising agency.)○ Satyamev Jayate (2012) (It's an Indian television talk show that aired on various channelswithin Star Network along with Doordarshan's DD National. The first season of the showpremiered on 6 May 2012 and marked the television debut of popular Bollywood actor andfilmmaker Aamir Khan.)○ Magma Fincorp (It's a… Show more ● SEO Projects handled for the following brands○ Forecast Advertising (Forecast Advertising is a two-decade-old, Mumbai-based, INS-accredited advertising agency.)○ Satyamev Jayate (2012) (It's an Indian television talk show that aired on various channelswithin Star Network along with Doordarshan's DD National. The first season of the showpremiered on 6 May 2012 and marked the television debut of popular Bollywood actor andfilmmaker Aamir Khan.)○ Magma Fincorp (It's a Kolkata-based non-banking financial company registered with theReserve Bank of India as an Asset Finance Company. The company operates 275+ branchesacross 21 states and a union territory and has a strong presence in rural and semi-ruralIndia.)○ Hennessy Artistry India (Established by Richard Hennessy in 1765, Hennessy is the leadingbrand in value of the premium spirit market..)● Social Media ProjectsSatyamev Jayate (2012): Worked as Project Manager for the Social Media Campaigns (Pre-launch and Post Launch) of the show and was responsible for creating and deliveringstrategies for the campaign with the help of a skilled team.● Website Development Projects○ Ardor Tech Ventures○ Inodai Waldorf School○ Vijay Anand Developers○ Karyd Show less

Executive Education, Digital Transformation

Bachelor Of Engineering (Be), Electrical, Electronics And Communications Engineering

Education record