Ankit Mehra Email & Phone Number

- Managed the development and execution of brand strategies across various digital e-commerce platforms, including the management of 10+ marketplaces, 100+ omnichannel stores, and 6+ brand websites for HP in India and SEA.- Oversaw and optimized Category performance for special SKUs and omnichannel partners, leveraging detailed performance metrics to enhance category management and drive strategic improvements.- Implemented and formulate Analytics and Insights capabilities, including Competitive Price Benchmarking, Product Availability, Price Deviation, Content Compliance and Completeness, Voice of Customer, and Share of Search.- Enhanced and redesigned the Monthly Insight Pack initiative to deliver comprehensive strategic updates and insights tailored specifically for C-Suite executives.- Increased product availability and listings by 25% across marketplaces from omnichannel partners and boosted in-stock availability for fast-moving products.- Led Price Variance initiatives for omnichannel partners across various marketplaces, reducing price deviations from 120% to below 20%.- Optimized content syndication of product listings on various parameters, resulting a 45% increase in A+ content from omnichannel partners.- Implemented SEO strategies to boost Share of Search by 15% across marketplaces strategically targeting specific keywords from Omnichannel stores.- Managed the Competitive Price Benchmarking initiative to develop and implement pricing and product strategies for the Laptop category, relative to competitor brands.- Formulated product strategy and management for the Market360 analytics tool, increasing adoption rates by 10x among diverse country teams.- Restructured processes from scratch, identifying and rectifying data anomalies and operational glitches through strategic operational improvements, with automated checks and seamless team operations.

Bengaluru, Karnataka, India

- Oversaw 15+ global brands in the India and SEA Pacific regions, including Bata, Fabindia, Alcis, and Landmark. Led business development efforts across various marketplaces, omnichannel stores, and website initiatives.- Successfully boosted Monthly Recurring Revenue (MRR) by 2.5 times, while ensuring alignment of Brand operations with the overall product strategy.- Defined product strategy and management, overseeing business integrations, BRDs, FRDs and product UAT and SIT processes.- Addressed client challenges effectively by streamlining processes related to marketplace go-live activities, inventory synchronization, catalog visibility, payment reconciliation, and innovative custom API integration developments.- Re-developed and led custom business integrations for Fabindia, transitioning the brand website from Magento to SAP Hybris through custom API integrations.- Developed customer loyalty programs and automated order refund integrations for Fabindia to enhance the customer experience across omnichannel platforms and brand websites.- Demonstrated strategic expertise by significantly enhancing omnichannel store integrations by 15x and real-time inventory synchronization for Fabindia, driving improved inventory management and geographically targeted sales planning.- Oversaw the integration of custom OMS, WMS, and CMS systems with SFCC and Mulesoft for Bata SEA, delivering real-time solutions to address issues with inventory, catalog, order synchronization, and marketplace sync.- Develop training sessions and operational workflow materials for the brands to help them understand the product and minimize errors related to order processing, catalog, and custom checks, leading to a 65% reduction in overall ticketing incidents and increased user retention.- Lead a team of 5 from the Brand Support team to oversee and facilitate daily product support activities.

Bengaluru, Karnataka, India

- Managed the onboarding of 400+ brands across Fashion & Lifestyle categories, fostering marketplace growth and diversity, overseeing end-to-end category business management for International, Premium Brands, and Private Labels, driving revenue maximization.- Redefined Go-Live process, reducing onboarding timeline 2 months to 1 day, through process design and gap elimination at various business levels.- Managed daily order fulfilment of 85K – 1.25LK orders maintaining a return rate below 9%, optimizing in-stock inventory efficiency from 65% to 92% during both BAU and sales events.- Attained a 0.5% catalogue error rate from 7% through strategic monthly audits and customer feedback-driven quality improvements.- Implemented Seller ticketing process automation and expertly categorized operational issues, resulting in well-defined categories that streamlined the resolution of seller performance issues. Led to 88% closure rate, reducing the need for manual follow-up via emails/calls.- Revamped marketplace customer operations, achieving a 97% resolution rate for order not dispatched queries, and significantly reducing queries regarding incorrect products due to catalogue errors by 98.50%.- Collaborated cross-functionally with product, finance, and warehouse teams to resolve technical and operational challenges, resulting in improved operational efficiency.

Bangalore Urban, Karnataka, India

- Negotiated Terms of Trade with Vendors, resulting a 38% increase in the Average discount across all Categories.- Launched new categories and brands on website, leading to increase in overall Sales growth by 3x.- Managed site revamp through comprehensive market research, optimizing product selection and reducing SKUs from 50K to 10K and boosting in-stock efficiency 98%.- Revamped the Site merchandising strategies from the ground up, redefining Product Categorization, Product Titles & Descriptions, and A+ content from scratch to enhance the customer experience.

Nasik, Maharashtra, India

Bachelor Of Technology - Btech, Electronics And Communications Engineering

Master'S Degree, Psychology