Key Account ManagementManage the day to day working related to cargo, contract negotiations, account receivable etc and maintain long-term relationship with key customers to the Port.i. Dry Bulk (coal, iron ore etc), Agri Commodity (maize, wheat, rice etc).ii. Overview on complete operations of the respective cargo till the cargo is out the Port area.Port MarketingCompetitor Analysisi. Identify key customers/cargos from near by ports.ii. Attract business from key competitors -Diversion of long-term businesses via applying concepts such as Cost Benefit Analysis, Total Logistics Cost (TLC) advantages with competing ports.Client Servicing (understand their needs and formulate tailor-made marketing solutions and integrated logistics solution)Market Research and New Business Initiatives (currently working on import and export of agro commodities from the central Tamil Nadu area)Marketing and Brand Promotion (using a mix of ATL & BTL media channel for effective marketing communication)Vendor Assessment (corporate gift and merchandise sourcing)Marketing Communications (advertisement, corporate brochure, calendar and website designing)Event Management (organizing Trade Customer Meet and Participating and handling all the industry related events to ensure effective brand promotion)Making promotional strategies and programs at national and regional levels

Taking care of all the events from on site management, leading team..