Ankit Saraf Email & Phone Number

Ahmedabad, Gujarat, India

Ahmedabad, Gujarat, India

1. Accountable for Offline Performance Marketing in Gujarat with a monthly lead generation of 25000 for various business units i.e., K3, K9, WHJ, and BTC, while maintaining an average conversion of >4%, leading to a monthly revenue of 6Cr+2. Accountable for School Outreach Program in Gujarat involving the conduction of India’s biggest Quiz Contest – Discovery School Super League, ANTHE, School Seminars, and Curriculum Sequencing• Led a team of 1 Senior Manager, 3 Managers, and 3 Assistant Managers directly and 24 Assistant Managers and 200 Business Development Executives as part of the larger team3. Responsible for hunting out new asset categories for lead generation and maintaining a healthy relationship with current partners4. Accountable for keeping CPL (Cost Per Lead) and CPO (Cost Per Order) in place as per budgetary guidelines5. Enhancing the Order/Lead ratio by making a Sales Framework6. Headed the project of driving registration form for the Annual Scholarship test of Akash Byju’s - ANTHE7. Heading the project of driving leads for K12 – Business of Akash Byju’s through the conduction of the “Success Path Seminar” in School.Achievements and Initiatives:1. Currently Having the Highest O/L of 4% across India2. Revamped Railways Asset Category by developing a mechanism of filtering out the Target Customer out of huge passenger flow3. Achieved ever highest number of 4L+ registration in DSSL Season 5, with 100% growth over the previous best season4. Piloted the “Success Path Seminar” in selected

Dehradun, Uttarakhand, India

1.Accountable for sales & distribution of mobiles of Dehradun District with monthly turnover of 10Cr+2. Leading a team of 4 Distributors, 3 ASM, 2 RSO, 2 Team Leaders, 15 TSE and 100 brand promoters3. Responsible for growth & expansion of Samsung mobile business from more than 500+ retail outlets4. Key Account Management – managing and increasing business of Samsung in Top 30 accounts5. Increase Samsung Finance+ reach and drive additional business through it6. Implementing volume wise daily tracking at manned outlets and targeting Competition brands in budget segments7. Responsible for local level marketing and branding activities, product launches and placements8. Enhancing Samsung Brand Visibility by current asset management and deploying new fixtures and board

Haridwar, Uttarakhand, India

Key Responsibilities: Rest of Garhwal (UTT)1. Accountable for sales & distribution of mobiles in rest of Garhwal with monthly turnover of 12cr+.2. Leading a team of 9 distributors, 4 ASM’s, 3 Team Leaders, 25 TSEs and 110 brand promoters.3. Responsible for growth & expansion of Samsung mobile business from more than 500+ retail outlets.4. Launch Samsung Finance+ and increase business through it.5. Implementing daily Sales tracking of every individual and increasing Average Daily Sell-out.7.Responsible for local level marketing and branding activities, product launches and placements.8. Enhancing Samsung Brand Visibility by current asset management and deploying new fixtures and board.Key Achievements and Initiative:1. Achieved highest YTD growth of 15% in 2020 across India 1 i.e. 127 ABM.2. 3 times India 1 level contest shaurya winner.3. 12 times Regional level contest sarvottam winner.4. Complete turnaround of Haridwar with avg. business July'19 to Nov'19 - 1.13 to 3.41Cr in July'20 to Nov'20.5. Personally managing FB Page and Google Locator page for two biggest SES of my area - post lockdown (Running Dealer funded CTA )

Mohali

Key Responsibilities:1.Accountable for sales & distribution of mobiles for Chandigarh Upcountry with monthly turnover of 50L+2.Leading a team of 2 distributors, 1 ARO, 5 TSE and 25 Brand Promoter3.Distributor Lifecycle Management which includes selection, on-boarding, calculating ROI and performance evaluation.4. Training channel partner manpower on products, processes, system and policies.5.Grow the Retail Universe to achieve width of distribution.6.Material Management, ensuring availability at each retail outlet by following placement adherence norms and liquidation of old inventory7.Sustaining the proper market hygiene including proper infiltration norms, MOP and curtailing Wholesale.8.Ensure better visibility at retails points by optimum deployment of marketing elemenKey Achievements and Initiative:1.Increased revenue of Mohali by 300% from earlier Average 10L in FY 16-17 to Average 30L in FY 17-18.2. Increasing AI – Availability Index from an average of 60% to 75%.3. Increasing WOD from 150 to 250 leading to increased business of 5L Average monthly.

New Delhi Area, India

Project Title: To revitalize the current portfolio of a cigarette brand in terms of new offer development, change in current brand positioning and developing Go-to-market strategyDeliverable/ Recommendations:• Designed the new brand identity for “Stellar”• Developed three new offers as the part of “Stellar” portfolio in terms of pack development and communication design• Conducted market research for the new offers to determine the level of likability amongst target consumers• Identified the launch market and prepared a detailed GTM plan for the sameProject Title: Developing strategy to boost the sale of a newly launched cigarette variant in a particular marketDeliverable/ Recommendations:• Achieved 200% increase in sales for “Stellar Mint Blast” through formulation and implementation of a salesman incentive scheme – “Stellar T-20”• Developed dashboards for a faster analysis of sales data, aiding and fastening up the decision making process• Organized an event called “Keep the Pace” to boost the spirits of GPI external stakeholders (WD’s) towards SMB and also other brands of GPI

Jajpur Area, India

Key Responsibilities:•Process and cost control at steel melt shop operation•Production and raw material charge mix planning•Implementation and stabilization of SAP•Shop-floor supervisor at Ferro Alloys divisionKey Assignments/ Initiatives:•Developed a linear optimization tool, used to provide a low cost raw material mix for Electric Arc Furnace at available stock•Worked on “Value in Use” project in association with Boston Consulting Group, drawing out various ways to lower product cost, having the saving potential of ~5 crores monthly•Studied the effect of electrode regulation on specific power consumption and laid down steps to perform the same, leading to ~12% decrease in specific power consumption•Member of the team which studied raw material charge mix for Electric Arc Furnace at JSL, Hisar and implemented the key learnings at JSL, Jajpur resulting in a decrease of ~1000 INR/ ton of product cost

Bhopal Area, India

Project: Studied about foundry technology, heat treatment, microstructural analysis and mechanical testing.

Ballari Area, India

Project:Studied about different technologies of iron making – Blast Furnace and COREX

Pgdm, Marketing, 8.34

• Awarded “Late Shri Mahendra Nath Memorial Scholarship” for meritorious performance at IMT-Ghaziabad • Runners up in National Level.

Bachelor Of Technology - Btech, Metallurgical Engineering, 94%

Activities and Societies: • Co-coordinator of MSME Dept. event “Tatvabodh” during TECHNOSEARCH ‘10 at MANIT. • Executive Member.

Education record

Activities and Societies: SingingSeconday - 79% Sr. Secondary - 83%