- Improved Advertisement Performance with efficient market spending by applying different web analytics methods- Using Funnel Analytics for improving buying conversion rate by analysing the buying behaviour of consumers- Build Pricing Model for different sliders & tiles on website & App using past traffic impressions & click data- Build Recommendation System based on the customer behaviour and search history for different products

•Data Analyst: Responsible for minning and analysis of the Test Data required for the testing software services.•Had been handed over the responsibility of most complex projects within a very short span of my career initiation in banking domain.•Lead a project from the kick start till the sendoff.•A very good hold on SQL & logics pertaining to data base structures•A good experience working in industry leading data tools such as Mine X, Manufacture X & SQL Developer.•Provided Knowledge Transfer to the 6 entry level employees, monitored and evaluated their work.•Had gained very good functional as well as domain knowledge of multiple sections & applications within the zone.•Got an award for exceptional work done for most critical project in 2014