Anna Sevastyanova Email & Phone Number

Almaty, Kazakhstan

Leading Marketing activities of OLX in Kazakhstan and Uzbekistan

Almaty, Kazakhstan

Lecturing high-level Marketing Courses to senior Bachelor and Master level students.Courses taught:MKT5214 Strategic Brand ManagementMKT5122 Strategic Brand ManagementMKT3150 Strategic MarketingMKT4210 Digital Marketing - designed the course MKT5120 Digital Marketing (Masters, MBA) - designed the course MM5302 Electronic Marketing (Executive MBA)Student satisfaction survey (NPS): 97,5% vs 86% college average>200 courses alumnus

Almaty, Kazakhstan

Lecturing high-level Marketing Courses to senior Bachelor and Master level students.Courses taught:MKT3150 Strategic MarketingMKT4210 Digital Marketing - designed the course MKT5120 Digital Marketing (Masters, MBA) - designed the course MM5302 Electronic Marketing (Executive MBA)Student satisfaction survey (NPS): 97,5% vs 86% college average>200 courses alumnus

Almaty, Kazakhstan

• Responsible for essential dairy and plant based businesses in Kazakhstan (Danone, Alpro and Prostokvashino brands). Closing the year at double-digit growth for all brands vs LY, +50% for Alpro.• Bringing Prostokvashino portfolio back to healthy profitability levels without losing the MS and volumes.• Growing all equity metrics across all brands. Brining a record growth to Prostokvashino brand health. Driving Loyalty score from 4 pp to 12 pp in less than a year.• Making Danone Top of Mind brand in Modern Dairy Category• Directly managing and developing 3 direct reports: 2 Junior Brand Managers and one Danone Young Pro specialistMain responsibilities: achieving topline (volume) and bottom line (profitability) targets for the brands, developing short and long term strategy, developing communication strategy and 360-degree activation plans for the brands

Kazakhstan

Responsible for Miller Genuine Draft & Staropramen, Khmelnoy Los' and Bremen brands as well as portfolio of imported brands in Kazakhstan.Directly managing and developing the brand executive specialists.Awards: Shortlist for Anadolu Efes Group Global CEO Award for Bremen brand activation

Kazakhstan

• Supported the launches of marketing activities (new product launches, limited editions and seasonals) across 3 categories (chocolate, gum & confectionery, pet food) and 12 countries (Central Eurasia, Belarus and Turkey).• Successfully led the analytics of 20 activities.• Forecasted, prepared and communicated KPI targets to sales teams.• Tracked key metrics scorecards on all new and limited edition launches.• Exceeded sales goals by effectively applying analyzed data to marketing campaigns and sharing data across functions.• Prepared engaging and impactful activities sales briefs.• Prepared the layout and visuals of in-store activity presence planograms for all distribution channels.• Presented on monthly sales team meetings with regional sales directors and heads of the sales team.• Led Sales & Marketing monthly meeting - feeder to Demand Planning and Marketing Review stage of S&OP process.• Assisted to cross-functional teams on any ad-hoc analytics.Key achievements: • Launched and analysed 20+ in-trade activities• Planned activities for the next year promo calendar• Developed the project procedure for the gum and confectionery category• Developed with BM the motivational program for sales forceSkilled with Microsoft Excel (pivot tables, v-lookups, macros), SAP and 1C.

Kazakhstan

• Provided analysis of the marketing ATL & BTL budget spend (plan vs. fact) and assistance to the marketing team in the analytical interpretation of the marketing budget.• Analyzed differences in media spend and impact on P&L• Led the Intercompany transactions from accounting, finance, legal and system aspects.• Ensured the compliance of Intercompany transactions to internal control, legal and tax requirements.• Management of all Intercompany contracts.• Additional accounting responsibilities: payroll, travelKey achievements: • Simplified marketing budget analysis and got rid of process bottlenecks• Re-designed the Intercompany invoicing process and established timely deadlines on all payments• Predicted the intercompany spending for the future periods • Got positive feedback both from the management team and internal clients

Master Of Business Administration - Mba, Marketing, 4.28/4.33 (Summa Cum Laude)

Top 1% of the class Recipient of KIMEP Graduate Level Scholarship 2017 and Merit-based Scholarship for 2018-2019 Research thesis.

Bachelor, Accounting And Finance, Minor In Law, 4.12/4.33 (Cum Laude)

Top 10% of the class Recipient of KIMEP Dean Scholarship for 2015-2016 Academic Year Recipient of President N. Nazarbayev Stipend for 2015.

Education record

Activities and Societies: Tennis Club, Beach Hillel,Exchange program

Business Administration And Management, General

Exchange program