Major responsibilities handled:Managing products marketing of the company in coordination with various departments within the company. Handling Product Management profile for all 6 domestic divisions with team size of 16. Finding new potential markets for the company. Ensuring timely supply of the manufactured products to the clients and promotional inputs to fieldforce. Reporting to the Promoters of the organizations.Therapeutic Segments Handled :- Pain management, Gastrointestinal, Cardiology, Anesthetics and Generics  Strategic initiative taken on brands, devising long-term brand building strategies to Regain & Build Market Share & Channelizing our marketing spend. Developing, monitoring & evaluating marketing strategies for brands, keeping in view factors like PLC, leveraging inherent strengths of the company & brands, customer & market behavior, regional strengths & ensuring field compliance Carrying out market research & monitoring competition  Planning & managing CRM activities & focused customer meetings  Evaluation of MIS of brands and preparing forecasts for new launches. Identified Therapeutic Gaps and suggested new launches for the divisions handled. Designing & implementing cost-effective communication campaigns, promotional plans & inputs  Handling International conferences sponsorship and national conferences participation for the company Conducting briefings/Training field staff on product information & promotional material Ensured achievement of brand target growth objectives and volume objectives.Key Accomplishments Piloted launch of Dynapar QPS and ensured leadership for Dynapar  Strategically managed multiple brands to grow market share. Implemented Flex i Budgeting model to maintain bottom line sanctity and profitability of operations year over year for surplus generation for expansion projects for organization Corporate Image building at Major National conferences Ensured growth of all Key brands >20%.

STRATEGIC ANALYSIS WING (2018-2021) Providing analytical inferences for the SBU to top management for return of investments and operational efficiency. Quarterly and Budgetary performance analysis for the division & SBU. Field targeting and annual incentive assessment for management. IMS, AIOCD and SMSRC Market Analysis Confirmation and Promotion of field force Attrition analysis and recruitment drives  Recommendation on retention of resigned employee – Retain-able/Non retain-able. Tour plan alignment of Sales heads and Zonal heads with divisional objectives SAW portal managementKey Accomplishments Achieved acclamation in handling strategic marketing profile in a department called SAW (Strategic analysis wing) which was conceptualized and commissioned by me Conceptualized and established Strategic Analysis Wing (SAW)

Major responsibilities handled: Spearheading marketing operations. Finding potential markets & new clients for the company, generating business for the company. Looking after timely supply of the products to the clients. Developing new clients in the entry markets. Instrumental in building the team and maintaining the relationship with KOLs Developed the creative vision and marketing platform that transformed a nascent brand into a leading one. Achieved this through a targeted strategy involving all modes that includes thought leadership and modes of communication. KOL management: Deploy effective KOL strategies & build strong relationship.  Ensured significant turnaround of the SBU with successful brand management and brand revivals of leading brands. Successfully managed a vast range of leading brands and launched new brands with grand success.  Design and implement integrated marketing communication for each customer segment across therapy. Increasing the business scope through entry strategy and portfolio expansion. Budgeting, cost & profit management through effectively managing operational activities.Key Accomplishments Ensured 50 L increase from base in Nexpro RD (Eso+Dom) in 1 year. Launched Veloz M and made 5 Crs brand in first year of its launch by expanding the brand from acute to chronic therapy. Regularly coordinated the budgeting and divisionalisation exercise for the SBU. Successfully established and coordinated intelligence wing for market intelligence. Successfully coordinated the rural penetration program for mature brands by hiring undergraduates in Andhra Pradesh. Maintained the brand leadership of the brands being handled by self and consolidated their position in market. Ensured increase in market share for the brands and divisions handled.