Made Digital Gold Portfolio Grow 3X in 6 monthsPortfolio Management, Sales, New Partner Onboarding, New Product Development, Budgeting, Vendor Management, Tech Evaluation, Marketing & Alliances

Digital Banking and Payments

Handled Digital Marketing Portfolio for Nestlé India

Online Strategy & Roadmap – Strategy and Product roadmap of digital services including mobile, customer experience and new technology initiatives in-sync with overall strategy. Execute technology/platform evaluation, cost evaluations and project implementation with reviews and analysis.Online Sales - Responsible for end to end online sales on Non Logged In & Logged In, promotions and digital campaigns for online lead generation through various channels in Online Space alternate channels for various Asset & Liabilities products of Bank. Enhancing Online Channel as preferred platform. Product Development & Launch - Online Product Development, Evaluation, Finalization of new UI Designs, Content Layout &Creative Designs, Briefing and Reviewing Technology & IT team on requirement, User Acceptance Testing (UAT), Project Delivery and finalizing Go to Market Strategy. Setting up Sales Closure Process (Tele-calling & FOS) Online Promotion & Lead Generation Campaign Digital Properties Management – Ownership and management for any new initiatives, content management, functionality development of various Digital properties including Website, Various Microsites, Mobile Site, Mobile Applications, Net Banking.Customer Acquisition Digital Campaigns - Responsible for planning managing and execution of all online performance campaigns on various platforms - SEM , GDN , Display, Email, Mobile Platforms and Affiliate Marketing to aid various product sales team based on various matrix ( CPL, CPC, COA etc)Inbound Marketing Campaign – Managing Inbound Marketing through SEO, Blog & Forum, Page Optimizations, Remarketing, Landing Pages to increase Organic customer visit results increase brand eye-balls & improved Sales Conversions with low Cost high ROIAnalytics & Planning - In-charge of tracking conversion funnels and translating raw data into actionable insights supporting short- and long-term strategic objectives

Supporting the Head of Marketing in conceptualizing & running digital marketing strategies for brand building and customer acquisition in the most cost effective manner for MaxBupa with agree timelines & budget. Established the online medium as a source of sales, accounting for over 75 % of direct channel salesContinuously balance CPA, CTR, CPC, LTV, and ROI across various campaigns to deliver the most optimized outcomesResponsible for strategizing and executing efficient Online advertising campaigns including Mobile, Display, Remarketing, Search Engine Marketing and Social for Customer Acquisition & Brand Building.Applied understanding of Search Engine Marketing tactics and techniques for running performance and brand campaigns with COA of 14%.Leading a team of associates and agencies across disciplines such as SEO, Display Email Marketing, Affiliate Marketing etc Managed the design and development of a successful Maxbupa website revamp, and have integrated with wider marketing programmesDesign and implement online communication plan including content and creative approach for Online Advertisement CampaignsStakeholder management: interface with leadership team and internal teams including technology, sales, and customer service. Also manage multiple vendors, creative agencies.In-charge of building and tracking conversion funnels using internally developed dashboards as well as 3rd party tools such as Google Analytics, Mixpanel, Optimizely, and more Analyzing, distilling and translating raw data from digital analytics (GA, Omniture) into actionable insights supporting short- and long-term strategic objectivesInterface with global Bupa team for knowledge sharing and opportunities for joint collaboration and marketing initiatives localize them as needed In-charge of designing, writing content for and maintaining website, social media presence, monthly newsletters and blog, along with creating sensation across Social media.