Devised website re-launch strategy including re-written and re-designed contentHelped with content writing for DI Infotech's end clientsNew re-calibrated one-pagers for SEM campaignsImproved rankings on google search via a new SEO strategy

• Researching on specific requirements for target sectors viz. automation, organization vide apps and collaborating with the internal tech teams for product development• Identifying target audience & reaching out to Key Decision Makers for product pitch and benefits• Collaborating with Microsoft sales executives in the geography for finetuning the product and showcasing to their MAL list• Account Management and farming in the penetrated accounts

Product management• Spearheading the Standard Definition SKU and responsible for launching new products and manage existing product mix to fulfill consumer and business needs.• Responsible for market mapping, creation of new packs / a-la-carte, modifications in existing packs & changes in policies as per consumer requirements to drive gross acquisitions as per AOPTrade/ Channel Marketing• Understand market communication needs to plan & execute consumer communication programs in close coordination with the creative agency to deliver impactful messages & increase markets share• Planning & driving regional marketing initiativesCommunication & Customer Experience:• Work closely with digital agency to plan and execute campaigns for brand visibility & lead generation• Communication on new initiatives, offers, packages etc. through various modes like training, mailers, SMS etc. to zones, sales team, trade, call center on packages USP• Work closely with cross functional teams including IT & CC to ensure implementation of schemes and new product initiatives with superior customer experience

1. Managing revenue growth and P & L for Enterprise Mobility & Non-Mobility Business for Punjab, HP & JK circles2. Implementing Digital & non-digital CVM campaigns for existing customers3. Managing Pricing and other offerings for cultivating new accounts

1. Managed revenue growth and P & L for postpaid retail and enterprise business for Punjab, HP & JK circles - Awarded the best Postpaid Lead nationally for Game of Thrones Contest (FY16-17)2. Chalked out retention and CVM strategies for existing postpaid base via SMS, WA, OBD and Emailer campaigns3. Budgeting activities for Punjab, HP & JK circles for subsequent FYs

1. Managed pricing initiatives and campaigns for onboarding new accounts2. Led CFTs for launch of company first and industry first initiatives like launch of !-plan & 2 min Customer-seller connect program. Awarded Excellence award for successfully executing planned assignments well before agreed timelines

1. Business Development for Gold Import business - cultivating & onboarding new buyers like PC Jewellers2. Ran operations including facilitating CIF for Gold consignments, pricing and payments3. Responsible for planning & installation of canopies for STC at Trade shows and symposiums