Ankur Barnwal Email & Phone Number

Bengaluru, Ka, In

• Analyzed data from 7.5Mn+ prospects across 3Mn different companies, utilizing output to correlate the persona attributes to drive marketing strategies while tapping into the targeting improvement opportunities• Spearheaded organizational efforts toward improvement of Domain health, critical for both Outbound and Inbound communication; identified a plan of action to improve the interconnected metric by 60%• Drove redevelopment of one of the high-intent campaigns, resulting in a 20% improvement in qualification rate and a reduction of 80% operation time in terms of overall involvement• Discovered a previously overlooked organizational attribute to leverage for strategic action planning; introduced it as a part of the cohort optimization initiative to grow Demand by 10%• Experimented and scaled new marketing initiatives using modern marketing solutions to maximize impact and optimize spends

• Worked closely with the Leadership to develop annual business strategy and define the workflow for the Enterprise clients to enable customer success• Analyzed historical data and operational metrics, such as cross-correlation between signals, sales pipeline conversion, etc, by maintaining analytical reports to drive action planning• Identified new opportunities for business growth and worked towards the same to witness a 35% improvement in the Enterprise fulfilment rate Q-o-Q• Managed the project requirements for 15+ Enterprise clients to meet timelines and nurtured repeat business to contribute to the increase of our Enterprise share by ~10%• Anchored one of the biggest opportunities from an enterprise client while making it the highest revenue-generating account (6x Revenue growth) for our organization• Created strategic product roadmaps from conception to launch while working with cross-functional teams (Business teams, Product and Engineering leadership)

Mumbai, Maharashtra, India

• Worked with 50+ varied clientele from the Mid-Market segment while building strategic relationships with the key decision-makers in these accounts- Middle and Senior Management, including CXOs• Enhanced the Data revenue in the accounts through effective account management, along with the retention of the existing revenue• Consulted the allocated clients with a cumulative revenue of 25MM+ while delivering on the month-on-month business targets• Supervised the service/delivery while coordinating with the cross-functional teams and external business partners to ensure business continuity and meet the customers' expectations during all times

Mumbai, Maharashtra, India

• Worked with 100+ varied clientele from the SME segment while building strategic partnerships• Successfully managed and led a team of 7 Account Managers to align with the new GTM with 100% productivity• Contributed towards the incremental revenue of 5MM+ through new customer acquisition across verticals• Conceptualized BTL campaigns and analyzed competition deals & strategies to capture customer mindshare

• Conducted in-house research to identify the gap in the photography space, which led to the creation of a photography community that features budding photographers across different states in India. • The Instagram handle has 99,000+ followers and 220,000+ posts associated with its own hashtag, dated Jun'21• Successfully collaborated with Brands like MakeMyTrip, Rapido, etc., for their marketing campaigns.• Leveraged the built-in Instagram Insights feature to consistently track the account’s performance and executed well-timed activities like Giveaways, Photography contests, Instagram takeovers, and Brand mentions maintaining the engagement rate of the account• Recognized as an official Amazon Influencer to own an Amazon storefront for making qualifying purchases

Worked towards the identified growth opportunities to facilitate growth in the best-selling category i.e. Hershey’s Syrup, across different offline channels.• Conducted & analyzed data from the market for their brand and competitors across different store formats: General Trade, Modern Trade, Food stores, etc.• Mapped out the in-the-store metrics like off-take, Share of shelf, on-the-shelf price point, and expiry dates, and identified opportunities and threats for the company• Created a shopper engagement funnel to identify growth opportunities• Identified the Target Shopper basis their profiles, shopping missions, in-store decision-making factors, and the activation & promotions that work for them• Conducted Retailer Immersions to identify service inefficiencies: the frequency of salesman visit, delivery time, expiry takeback, credit, margin, and other pain points • Created solutions to attain in-store growth for the brands of The Hershey Company

Identified the consumer segments & their behaviour towards Health, Wellness, Hygiene, and Immunity.• Performed Secondary Market Research to understand the general consumer behaviour and How Brands need to recognize their consumers• Incorporated a Discussion Guide to understand the consumer psyche while leading a healthy lifestyle• Analyzed the changing consumers’ mindset towards various factors like Health, Wellness, Hygiene, Immunity, and Food through Google trends.• Extracted the factors which contribute to the Market segmentation based on consumer behaviour and their demographic orientation using Market Research tools like SPSS.

Developed strategies to drive growth in the hair-care category for Mamaearth on E-Commerce channels• Conducted an E-commerce competitor analysis to understand the best selling sub-categories, variants, brands, and SKUs• Created quantitative surveys to understand preferences towards channels, variants, SKUs, etc. and identified the target shopper• Identified growth opportunities by creating the user engagement funnel online: conducted user-led website testing to identify pages where the user experience dips• Underwent shopper immersions with target shopper and understood their decision making, delight & pain points in the shopping experience• Crafted solutions across product mix, user interface, and shopper’s experience to help grow the category

Worked as an Engagement Strategist to bridge the gap between the College and B-school aspirants for MBA 2020-22 Admissions• Maximized awareness of the college by successfully administering the list of invested inventories• Recorded the highest Pageviews, i.e., 700,000+ Pageviews through seamless execution of the entire campaign• Developed strategies to curate quality content for the college thread having 12,300+ aspirants

Mumbai Area, India

Examined the prospective clients in the market to restructure the existing long-term rental solutions• Analyzed the housing facilities to understand the consumer behavior of the targeted audience• Segmented the market in accordance with the number of targeted millennials and their priorities while rating a housing facility.

Gujarat, India

• Conducted 'As-is' analysis of the process to understand the Current state of the Company.• Identified the Key performance indicators so as to bring out possible developments.• Worked with leaders to set up an Action Plan in accordance with the suggested modifications.• Researched about furtherance of technology to redefine the existing traditional methods.• Analysed the prototype in order to reduce the 'Cost-on material', adding to the Profitability of the company.

Jhansi Area, India

• Learned about various Manufacturing Processes involved in the construction of the Transformer tank.• Conducted a detailed analysis to work-out the calculations involved for the designing of various parts of a Transformer tank.

Master Of Business Administration - Mba, Marketing

Grade: 8.58/10 Activities and Societies: • Web Portals Analytics Head, Admissions Committee • Student Coordinator, MBA 2020-22 Admissions.

Bachelor Of Technology - Btech, Mechanical Engineering

Grade: 8.61/10 Activities and societies: • Student Volunteer, International Conference on Transformation in Engineering, 2017 • Member.