Passionate about transforming the fashion jewellery landscape, I’m the CEO and founder of Yinara, a brand dedicated to crafting high-quality statement pieces that add elegance to any celebration. With Yinara, we’re filling a gap we observed in the industry—fashion jewellery that doesn’t just look good but also offers the high standards of comfort, quality, and durability typically seen in luxury markets. Every piece reflects our belief that jewellery should celebrate individuality and bring joy to life’s special moments.Prior to Yinara, I served as growth lead at Fashinza, where I worked closely with the founders to drive business strategy and growth for a B2B platform connecting fashion brands with manufacturers. With expertise in consulting, product development, and analytics from my years at McKinsey & Company and Mastercard, I’ve helped clients across hospitality, retail, and financial sectors solve complex problems with data-driven insights and strategic solutions. This experience has strengthened my skills in stakeholder management, high-pressure project delivery, and global operations.An MBA graduate from IIM Bangalore (Director’s List) and an IIT Roorkee Silver Medalist, I’m deeply invested in using my background to create value, spark innovative solutions, and foster connections in the industry. Always up for a conversation—feel free to connect if you’d like to chat about opportunities, ideas, or collaborations.