Assistant Marketing Manager
Current
Semfio Mobiles
Chandigarh Area, India
• Conducted Market Research for Semfio Mobiles using SPSS and Found out the perception of users towards it.• Conducted primary Research to identify factors that drive Brand loyalty in the categories of Mobiles, used SPSS to employ methodologies such as binary Logistic regression & conjoint analysis.• Devised Sales & Distribution strategy for Semfio Mobile Company Operating in Retail sector in Northern India, analysed prevailing market conditions defined territories & allocated required… Show more • Conducted Market Research for Semfio Mobiles using SPSS and Found out the perception of users towards it.• Conducted primary Research to identify factors that drive Brand loyalty in the categories of Mobiles, used SPSS to employ methodologies such as binary Logistic regression & conjoint analysis.• Devised Sales & Distribution strategy for Semfio Mobile Company Operating in Retail sector in Northern India, analysed prevailing market conditions defined territories & allocated required resources. Show less