With over 14 years of experience in online marketing, business management, and sales, I am the Chief Client Officer at Obbserv, a leading digital agency that provides innovative and customized solutions to clients across various industries. I am responsible for developing and executing digital strategies that address the needs and goals of our clients, while ensuring quality and efficiency in every project.I also oversee the performance and workflow of our internal teams, and implement Objectives and Key Results (OKRs) as a framework to measure and track our progress and impact in key areas of importance. I have a proven track record of delivering results, increasing ROI, and building long-term relationships with our clients and partners, by leveraging my expertise in Google Adwords, GDS, and Prince 2, and by constantly seeking new opportunities and challenges in the dynamic and competitive digital landscape. My mission is to drive digital excellence and client success at Obbserv, by aligning our vision, values, and goals with those of our clients and partners.
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Chief Client Officer (Cco)UndisclosedGurugram, Hr, In -
Chief Client Officer (Cco)Obbserv Apr 2022 - PresentIndia• Extensive experience of 14+ years in developing digital strategy that best address client’s needs while simultaneously coordinating to understand key stakeholders across agency/teams to drive executional performance for clients.• Establish goals and objectives for internal teams to follow.• Implemented strategies to enhance client retention and sustain long-term relationships.• Implemented Objectives and Key Results (OKRs) as a performance measurement framework to focus on and… Show more • Extensive experience of 14+ years in developing digital strategy that best address client’s needs while simultaneously coordinating to understand key stakeholders across agency/teams to drive executional performance for clients.• Establish goals and objectives for internal teams to follow.• Implemented strategies to enhance client retention and sustain long-term relationships.• Implemented Objectives and Key Results (OKRs) as a performance measurement framework to focus on and track progress in key areas of importance.• Maximize team output and efficiencies through coordinating team workflow, with responsibility for all teamwork in progress.• Hands on experience with verification partners, ad serving, publisher direct relationships, CRM strategy and development, and other digital tool sets.• Demonstrable experience in negotiation and meeting client requirements; solid understanding of budgeting and reporting on progress knowledge of performance evaluation techniques and metrics.• Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships with clients.• Experience managing digitally enabled campaigns across international regions.• Solid understanding of the competitive market in order to realize how best to acquire & retain high-value customers and developing industry leading relationships with external key account contacts for ensuring that the business receives constant leads on potential key clients. Show less -
Director -Digital & StrategyTemplatolio Nov 2018 - Apr 2022Gurgaon, India- Responsible for strategy, marketing activities and implementation across the clients business plan and objectives.- Execute the program of activities in a timely matter and within budget.- Ensures effective client communication- Manages program deliverable within expected timelines.- Coordinates with Digital team, vendors to guarantee all activities deliverable are met on time.- Identifies and deploys resources required to execute project tactics and coordinates with… Show more - Responsible for strategy, marketing activities and implementation across the clients business plan and objectives.- Execute the program of activities in a timely matter and within budget.- Ensures effective client communication- Manages program deliverable within expected timelines.- Coordinates with Digital team, vendors to guarantee all activities deliverable are met on time.- Identifies and deploys resources required to execute project tactics and coordinates with project teams to resolve issues.- Oversee team and projects to ensure on time delivery of the projects/tasks. -Clientele : Ginger Hotels, Pride Hotels, Lemontree, Radisson, Ananta, Lecrueset, AIMS Institute, Heritage Village etc Show less -
Head Of DigitalOption Designs Aug 2017 - Oct 2018Gurgaon, IndiaSeek, process and execute client requests and product ordersAssist clients to use the products and services and keep them updated about new features launchedCoordinate with internal teams to ensure timely fulfillment of projects.Maintain trackers, reports for client interaction, product/ service usage etc.Collect feedback and resolve client complaints.Prepare and develop consultative client presentations.Developing and executing business strategiesBuild and manage… Show more Seek, process and execute client requests and product ordersAssist clients to use the products and services and keep them updated about new features launchedCoordinate with internal teams to ensure timely fulfillment of projects.Maintain trackers, reports for client interaction, product/ service usage etc.Collect feedback and resolve client complaints.Prepare and develop consultative client presentations.Developing and executing business strategiesBuild and manage client relationships to drive account growth and retention.Understand the ongoing market scenario and client trends.Encourage revenue growth by inspiring clients to purchase accessories and additional services.Coach and manage PPC campaigns using multiple networks to the team.Provide regular updates to clients on the progress of projects and campaigns.Analyze and test different “creative”, different ad copies across different networks.Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Work with web team and marketing team to ensure creative are in line with global branding. Campaign creation and launch for new service/ service categories from start. Show less -
Digital Strategic HeadDigiquads Oct 2009 - Aug 2017Gurgaon, IndiaHandling clients meetings about the marketing strategy.Coach and manage PPC campaigns using multiple networks.Spearheading Digital Marketing (Google Ad words, Bing Paid Ads, Social Media).Manage and maintain updates for large keyword lists.Explore, test and select a range of paid advertising mechanisms – CTR, CPA optimization. Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.Analyze and test different… Show more Handling clients meetings about the marketing strategy.Coach and manage PPC campaigns using multiple networks.Spearheading Digital Marketing (Google Ad words, Bing Paid Ads, Social Media).Manage and maintain updates for large keyword lists.Explore, test and select a range of paid advertising mechanisms – CTR, CPA optimization. Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.Analyze and test different “creative”, different ad copies across different networks.Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Work with web team and marketing team to ensure creative are in line with global branding.Campaign creation and launch for new service/ service categories from start.Creation & Management of following types of Campaigns: Lead Generation Campaigns Call Only Campaigns App Install Shopping Ads Presentation of Progress Report on a Regular Basis. Manage and maintain daily/monthly spends for the clients to ensure that each campaign meets the desired performance metrics. Show less
Ankur Anand Education Details
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Executive Program -
Institute Of Information Technology And ManagementB+ -
Dr Virendra Swarup Senior Secondary School
Frequently Asked Questions about Ankur Anand
What company does Ankur Anand work for?
Ankur Anand works for Undisclosed
What is Ankur Anand's role at the current company?
Ankur Anand's current role is Chief Client Officer (CCO).
What schools did Ankur Anand attend?
Ankur Anand attended Indian Institute Of Management Udaipur, Institute Of Information Technology And Management, Dr Virendra Swarup Senior Secondary School.
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Ankur Anand
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Ankur Anand
Frontend Developer @ North Star Metrics | React Js | Javascript | Node Js | Mongodb | Expressjs | Nextjs | TailwindKolkata -
Ankur Anand
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Ankur Anand
Salesforce Solution Architect | Delivering High Impact It Solutions | Global EnterprisesBengaluru North1gmail.com
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