Ankur Anand Email & Phone Number

Gurugram, Hr, In

India

• Extensive experience of 14+ years in developing digital strategy that best address client’s needs while simultaneously coordinating to understand key stakeholders across agency/teams to drive executional performance for clients.• Establish goals and objectives for internal teams to follow.• Implemented strategies to enhance client retention and sustain long-term relationships.• Implemented Objectives and Key Results (OKRs) as a performance measurement framework to focus on and… Show more • Extensive experience of 14+ years in developing digital strategy that best address client’s needs while simultaneously coordinating to understand key stakeholders across agency/teams to drive executional performance for clients.• Establish goals and objectives for internal teams to follow.• Implemented strategies to enhance client retention and sustain long-term relationships.• Implemented Objectives and Key Results (OKRs) as a performance measurement framework to focus on and track progress in key areas of importance.• Maximize team output and efficiencies through coordinating team workflow, with responsibility for all teamwork in progress.• Hands on experience with verification partners, ad serving, publisher direct relationships, CRM strategy and development, and other digital tool sets.• Demonstrable experience in negotiation and meeting client requirements; solid understanding of budgeting and reporting on progress knowledge of performance evaluation techniques and metrics.• Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships with clients.• Experience managing digitally enabled campaigns across international regions.• Solid understanding of the competitive market in order to realize how best to acquire & retain high-value customers and developing industry leading relationships with external key account contacts for ensuring that the business receives constant leads on potential key clients. Show less

Gurgaon, India

- Responsible for strategy, marketing activities and implementation across the clients business plan and objectives.- Execute the program of activities in a timely matter and within budget.- Ensures effective client communication- Manages program deliverable within expected timelines.- Coordinates with Digital team, vendors to guarantee all activities deliverable are met on time.- Identifies and deploys resources required to execute project tactics and coordinates with… Show more - Responsible for strategy, marketing activities and implementation across the clients business plan and objectives.- Execute the program of activities in a timely matter and within budget.- Ensures effective client communication- Manages program deliverable within expected timelines.- Coordinates with Digital team, vendors to guarantee all activities deliverable are met on time.- Identifies and deploys resources required to execute project tactics and coordinates with project teams to resolve issues.- Oversee team and projects to ensure on time delivery of the projects/tasks. -Clientele : Ginger Hotels, Pride Hotels, Lemontree, Radisson, Ananta, Lecrueset, AIMS Institute, Heritage Village etc Show less

Gurgaon, India

Seek, process and execute client requests and product ordersAssist clients to use the products and services and keep them updated about new features launchedCoordinate with internal teams to ensure timely fulfillment of projects.Maintain trackers, reports for client interaction, product/ service usage etc.Collect feedback and resolve client complaints.Prepare and develop consultative client presentations.Developing and executing business strategiesBuild and manage… Show more Seek, process and execute client requests and product ordersAssist clients to use the products and services and keep them updated about new features launchedCoordinate with internal teams to ensure timely fulfillment of projects.Maintain trackers, reports for client interaction, product/ service usage etc.Collect feedback and resolve client complaints.Prepare and develop consultative client presentations.Developing and executing business strategiesBuild and manage client relationships to drive account growth and retention.Understand the ongoing market scenario and client trends.Encourage revenue growth by inspiring clients to purchase accessories and additional services.Coach and manage PPC campaigns using multiple networks to the team.Provide regular updates to clients on the progress of projects and campaigns.Analyze and test different “creative”, different ad copies across different networks.Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Work with web team and marketing team to ensure creative are in line with global branding. Campaign creation and launch for new service/ service categories from start. Show less

Gurgaon, India

Handling clients meetings about the marketing strategy.Coach and manage PPC campaigns using multiple networks.Spearheading Digital Marketing (Google Ad words, Bing Paid Ads, Social Media).Manage and maintain updates for large keyword lists.Explore, test and select a range of paid advertising mechanisms – CTR, CPA optimization. Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.Analyze and test different… Show more Handling clients meetings about the marketing strategy.Coach and manage PPC campaigns using multiple networks.Spearheading Digital Marketing (Google Ad words, Bing Paid Ads, Social Media).Manage and maintain updates for large keyword lists.Explore, test and select a range of paid advertising mechanisms – CTR, CPA optimization. Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.Analyze and test different “creative”, different ad copies across different networks.Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Work with web team and marketing team to ensure creative are in line with global branding.Campaign creation and launch for new service/ service categories from start.Creation & Management of following types of Campaigns: Lead Generation Campaigns Call Only Campaigns App Install Shopping Ads Presentation of Progress Report on a Regular Basis. Manage and maintain daily/monthly spends for the clients to ensure that each campaign meets the desired performance metrics. Show less

Executive Program

Bachelor Of Technology (B.Tech.), Electronics And Instrumentaion, B+

Activities and Societies: Swimming,Table Tennis ( State Level Player ), Cricket, Basketball Btech

Education record