Creating & enhancing brand awareness and brand visibility & recall by conceptualizing, developing and implementing marketing communications & brand strategies for the corporate brand Steering Digital marketing (Social Media Management, Paid media campaigns, Website management, SEO, SEM, GDN, Content management, Retargeting) to create brand visibility and enhance brand awareness in domestic & key International markets also manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities Driving strategic direction for all online properties and digital marketing operations Developing a highly effective social media content, message distribution and engagement platform which diversified the organization’s brand messaging channels, increased quality web visits and lead conversions Brand building through PR by creating content and developing campaigns for trade & print media Generating strategic and tactical communication plans for various stakeholder segments at organizational and business unit level ATL & BTL activities for various segments (OEM, Trade, Railways, Channel partners, Retail) Responsible for conducting, monitoring & improving Customer satisfaction Index (CSI) and Brand Index through CSI & Brand track study Managing all trade exhibitions, conferences, seminars, dealer meets, sales promotion & channel events Responsible for brand protection against counterfeit products in the marketplace Coordinating with advertising agencies for developing communication plans based on specific media objectives and analyzing evaluations post advertising to utilize in subsequent media plans Collaborating with corporate group company to ensure seamless communications management by utilizing available resources Managing relationships with vendors, key media as well as corresponding media

Responsibilities & KRA’s: Brand planning, Brand strategy, Account management, conceptualizing and developing creative marketing communication campaigns for the brands- Dainik Jagran, Videocon Handsets, Monte Carlo Fashions Ltd., Buddh International Formula -1 Circuit, DLF Housing, Zamil Air conditioners, Himanchal tourism

Responsibilities & KRA’s: Conceptualizing, developing and implementing brand/marketing strategies & campaigns to enhance brand equity, create brand positioning & improving sales for all the Nissan SUV brands(Patrol, Armada, Xterra, Xtrail, Pathfinder, Murano, Qashqai, Juke) pan country (Oman), The work includes annual budgeting, creating marketing plan, digital marketing, creative planning, media planning, buying & briefing, agency coordination, experiential marketing, planning and executing product launch/re-launch, events, meets, road shows, ATL & BTL activities, brand activation, retail branding, customer/trade schemes & lead generation Highlights: Successfully Launched: New Nissan Patrol in Oman as a part of global launch New Nissan Patrol XE and Hardtop New Nissan Juke (Crossover) launch PAN Oman SUV test track managing , executing customer events & lead generation

Responsibilities & KRA’s: Brand planning, Brand strategy, Account management, conceptualizing and developing creative marketing communication campaigns for the brands Volvo cars (Automobile), RPG Cellucom (Retail, Telecom & Tech products), Goodyear tyres (Automobile Parts), Max New York Life Insurance. Successfully launched Volvo S-80 & XC-90 in India, Multiple campaigns for Max New York Life insurance (different plans)

Responsibilities & KRA’s: Executing and managing marketing/brand campaigns/product launches/events, media releases as per the marketing/brand strategy. Complete account management for the brands Honda Motorcycles & Scooters (2 wheelers) - Unicorn & Shine, Daikin (Air conditioning), Toshiba (Consumer Electronics). Successfully re-launched Honda Unicorn & Shine and launched Toshiba consumer electronics in India

Responsibilities & KRA’s: Managing key account/brands of Hero Honda (2 Wheelers)- Achiever, Glamour, Glamour (PGMfi), Super Splendor, Splendor+, CBZ Xtreme, CD Dawn and CD Deluxe. Successfully launched Honda Glamour & re-launched CBZ extreme in India