Heading marketing for the distribution business.Involved in creating an identity and a strategic road-map for the business.Setting-up the ways of working within all functions of marketing.

Managing P&L responsibility for the portfolio of brands and growing them disproportionately. Driving consumer insight-led marketing for a superior business performance. Strategically involved in product design of new products to be able to create a unique differentiated product proposition addressing consumer need-gap in the micro-market.

National controller of Customer Marketing activity calendar derived basis regional growth drivers and category development initiatives identified for individual brands across channels.Setting-up marketing processes like JUBP (Joint up Business Planning), Cycle Planning, Cycle Briefing & Cycle Evaluation to achieve business efficiencies.

Heading Marketing nationally for Disney Consumer Products (4 product categories) procured and distributed directly by Disney India. Planning & execution of various integrated marketing campaigns across modern trade, general trade and e-commerce platforms. Internal capability building to deliver a world-class retail consumer experience enabling tertiary growth.

Heading Trade Marketing regionally for West/ East India.Identifying business and brand health issues specific to individual states, to ideate and execute innovative action plans to improve business/ brand performance over time.Planning and administering new product launches. Drive innovation to influence subconscious behaviour of trade/ shoppers in preference of our brands.

Drive gamification amongst the dealer network through an annual Channel Program to grow secondary sales. Conceptualization & implementation of product launches, exhibitions, retail activation, regional CSR initiatives and cross promotional activities.

Part of the execution team implementing the brand change-over from BSES to Reliance Energy Ltd., the organizational re-structuring and business process re-engineering. Client acquisition for bill monetization– Ideation, proposal drafting, presentation & negotiation.

Involved in building a business case favoring change to a modern construction technology against traditional with a capital investment.Phase-wise planning for construction to complete the project within the stipulated time.