Head, Marketing at Drishti with proven experience in the field of Marketing, Strategy, Branding, Communications, Channel Development, Partner Management. Demonstrated strong leadership, analytical, innovation and execution skills in this capacity 1. Shaping the strategy for company’s products and services. Implementing sales enablement strategies and training sales personnel on the product/market. Creating sales aids such as presentations, pitches, proposals, etc 2. Performing segmentation and targeting to implement strategies with the help of market research and industry analysis and assisting the core team in establishing targets, pricing, promotions, etc for the company3. Increased brand awareness by winning multiple awards, and increasing visibility in the media. Attending and speaking at various events/summits; showcasing solutions.4. Establishing and maintaining partner and channel relationships internationally and nationally and assisting partners in generating business and contributing to the bottom line by increasing business from online/offline channels. 5. Initiating and seeing to completion various branding and awareness generation initiatives such as establishment of multiple websites, brochures, demos, tutorials and similar artifacts.6. Hiring, mentoring, and managing the communications, design, online marketing, inside sales, account management and partner management departments. 7. Tracking and managing the results of online marketing initiatives undertaken, and proposing and implementing various activities to enhance visibility, lead and demand generation. Activities include but are not limited to educational marketing, experiential marketing, social media marketing, viral marketing, direct marketing, interactive marketing, etc8. Maintaining and primarily contributing to the corporate communications via corporate blog, press releases, articles, marketing mailers9. Assisting in investment/VC funding/PE fundingSpecialties: Competitive analysis, Branding, Communications, Online and Offline Marketing, partner channel management, educational marketing, experiential marketing, social media marketing, viral marketing, direct marketing, interactive marketing, event marketing, online advertising
Listed skills include Sis, Technology, Marketing, Marketing Strategy, and 6 others.
