Ankur Tandon Email & Phone Number

Delhi, India

Gurgaon, India

Business Lead for Digital Marketing and Consulting services as a dedicated revenue vertical @ KPMG.Leading Brand & Performance Marketing. Helping Brands by Driving success through brand marketing & performance marketing and alliances.- Lead marketing function overseeing all areas of the company’s marketing activities including customer acquisition, customer engagement and retention, demand generation, brand awareness and performance marketing- Develop and execute successful demand generation programs and multi-channel strategies to drive sales qualified leads and build lead database through data-driven experiments, content marketing and account-based marketing strategies- Conceptualise and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts - Strategize & implement Content Management strategies, digital and social media strategies- Building analytical data-driven marketing organization establishing the right KPIs for the marketing function and overseeing marketing ROI performance- Monitor and analyze market trends, consumer behaviour and competition identifying actionable insights acting as a resource for other departments by being the authority on market trends, product strengths/weaknesses, pricing and competitive landscape- Proven success supporting sales with well-structured marketing campaigns and pipeline-building activities that complement overall sales goals and initiatives- Solid experience with inbound and outbound strategies execution; and a proven track record of building well-functioning strategies- Closely aligned with Sales teams for Account Based Marketing strategy for influencing select clients- Extensive knowledge of working tools for Programmatic Advertising, LinkedIn Ads, Meta Advertising to acquire & engage the target audiences.- Engage with external agencies for clients as per client needs

Noida Area, India

Driving Marketing activities at CareerBuilder.com for the India Office to boost sales for SaaS based recruitment software solutions :Words that describe my work : -Digital marketing expert - CPA,CPL,Digital Marketing - SEO,SMO,SEM, Linkedin Advertising.-Offline marketing expert - Atl, Btl, Radio, Print, Magazines.-Growth hacker - Applying technology to travel the next mile.-Managerial expert - Handling teams to deliver results.-Analytical thinker - Churn required data for results. -Self Driven - Self motivated.-Focused-Ambitious Activities that describe my work:- Brand Manager, defining strategy, implementing growth hacks & driving web traffic across multiple domains.-Thorough understanding of marketing principles, practices, tactics and tools-Drive/execute/evaluate marketing strategies and tactics that create demonstrable revenue and customer/partner engagement.- Committed to and experience in people leadership, mentoring and coaching- Proven experience developing and overseeing social media and digital marketing strategies- Working knowledge of PR and communications’ outreach strategies- Passionate about building and maintaining a wide ranging network of close relationships, both internally and externally- A proactive, independent and self-motivated style of working- Proven experience working with Owners and Senior Management- Comprehendible Presentation and communications skills- Ability to work in a high pressure and fast paced environment.

New Delhi Area, India

Drive Marketing & Sales at Rockstand.in - a mobile technology company. Leadership Role for establishing sales for the App & lead Marketing for Android, IOS & Windows Apps Online Marketing(PPC, Search & Social Media) – Planning, implementation & monitoring - Includes Google Adwords & Facebook App install Ads.Marketing Communications & PR, Branding – governance & execution, Design, Launch & Monitor Marketing campaigns. Establishing Relationships with complimenting businesses including national & international Telecom Operators, National/ International Mobile Payment Operators, Third Party Mobile marketing service providers.Team Handling & Team Management - Recruit, Manage, Supervise & retain.

New Delhi Area, India

Strategic Sales & Marketing Initiatives for the group.- Developing and managing the strategic marketing campaigns- Manage PR for corporate & unit level events of the company - Annual Sales & Marketing Budget preparation, management and adherence for all marketing- Measure Return on Investment of the campaigns - Manage content writers/bloggers / agencies for content on the website and other marketing collateral - Work with external third party vendors to ensure quality deliverables on-time - Come up with various engagement campaigns to encourage experiential marketing- Work with creative agencies to come up with novel ideas to be implemented in the market - Over seeing monthly/ yearly budgets and financial planning for Marketing & Brand Activations. Offline - Spearhead Offline marketing and business alliances to generate more sales or branding - Significant experience in Designing & Implementing ATL/ BTL activities – Radio, TV, OOH, Hoardings, Bus Stops, Bus Stands, Apartment/Mall/Office Activations - Ability to manage and introduce campaigns as planned, on-time. - Screening, short-listing & signing off with vendors for various activations to get the best work done @ the best & negotiated lowest price - Knowledge and ability to procure services at the best rates Online - Generate quality traffic to the website & social media activities- Work with the offline marketing to enhance/promote any offline activities on digital media - Lead the social media presence and engagement for the company - Work with creative agencies to come up with good creative content to make our digital efforts effective - Report effectiveness of all digital activity including web analytics, conversions etc for each campaign - ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations, Online Sales, Web Analytics, Traffic generation, SEO, SEM, SMM, Digital Content, Branding, PR and Corporate Communication.

New Delhi Area, India

 Group Discussion and Personal Interview specialist & Eligible English Faculty  Conducted 250 GDs and 400 PIs.( approx. every season) Visiting Resource for seven South Delhi Branches.  Lectured sessions on Economics and Business Environment and Current affairs. Acted Sole Judge for B-Plan Competition held at Bhartiya Vidya Peeth Annual Day, North Delhi (Acted on behalf of Career Launcher)

New Delhi Area, India

Requirement Analysis, Process Design, Software Development and Project Management.  Conduct New Product Research, Benchmarking and Business Consulting. Feasibility Analysis and Reports Responsible for Strategic Tie-ups, Market Intelligence Studies, Marketing Initiatives. Project Management – Trade and Process. Vendor Management, Resourcing, Negotiations and Delivery.Global Markets Research- Strategic Business Development - Middle East - China/HK - US - UK.- Market Intelligence Database Management- Supply Chain Setup in Singapore, Middle East, Hong Kong & China - Worldwide setup for Goods Inspection through 3PL( Third Party Logistics)- Worldwide setup for 3PV(Third Party Verification) for our Customers- Outsourcing Software Management.Strategic Recruitment: Recruitment Management System – Design, Development & Implementation | Hiring Industry Professionals as Consultants, of min 15 Years experienced for all domains ( Finance, ERP, Business Process Management, HR, Strategy, IT-Software/Technology/ Networking. etc )Project Management : Project Management – Software Development & Implementation |Warehouse Management System & Automation | Material Handling Device Management | Video Surveillance Management | HR Management System | Media | Marketing Plan.

New Delhi Area, India

Business & Research Analyst, Resource Management, Vendor Management, Business Process Management, Project Management.Requirement Analysis, Process Design, Software Development and Project Management.  Conduct New Product Research, Benchmarking and Business Consulting. Feasibility Analysis and Reports Responsible for Strategic Tie-ups, Market Intelligence Studies, Marketing Initiatives. Project Management – Trade and Process. Vendor Management, Resourcing, Negotiations and Delivery.Global Markets Research- Strategic Business Development - Middle East - China/HK - US - UK.- Market Intelligence Database Management- Supply Chain Setup in Singapore, Middle East, Hong Kong & China - Worldwide setup for Goods Inspection through 3PL( Third Party Logistics)- Worldwide setup for 3PV(Third Party Verification) for our Customers- Outsourcing Software Management.Strategic Recruitment: Recruitment Management System – Design, Development & Implementation | Hiring Industry Professionals as Consultants, of min 15 Years experienced for all domains ( Finance, ERP, Business Process Management, HR, Strategy, IT-Software/Technology/ Networking. etc )Project Management : Project Management – Software Development & Implementation |Warehouse Management System & Automation | Material Handling Device Management | Video Surveillance Management | HR Management System | Media | Marketing Plan.

Marketing Director, Marketing, A

Postgraduate Degree, Digital Transformation

Executive Certificate Programme In Leadership & Strategy, Strategy

Certificate, Smartphone Emerging Technologies, 68.9%

Certificate Course In Marketing & Brand Management, Branding, 92%

Specialised course in Brand Management

Acpba, Business Analytics, A

Project Management, Business Analytics

Master Of Business Administration (M.B.A.), Marketing & Finance, A

Activities and Societies: Marketing & Finance. Studied Marketing & Finance

Intermediate, Commerce