mFilterIt is an end-to-end, ‘one stop shop’ for Ad Fraud Detection & Prevention. Our Neutral & Platform Agnostic solutions help customers across all Performance Marketing Campaigns (CPI, CPS, CPR, CPT, CPV/CPC, CPL, CPCV etc.) globally.We combine the latest machine-learning technology with a dedicated team of data scientists and track more than 15+ Fraud Categories, thus helping clients plug leakage in marketing spends and stay ahead of the fraud curve.We help advertisers get a true picture on their traffic and helps them in taking critical decisions related to their media spends such as identifying the appropriate source for a campaign. Some of solutions we provide are:• App Acquisition & Event Fraud Solution• Web Fraud Solution • Search Keyword Fraud Solution• Brand Safety & APK Fraud Tracker• YouTube Influencer Marketing Solutionwww.mfilterit.comHere is our CTO, Mr. Dhiraj Gupta, speaking on Mobile App Fraud in an MMA video series.https://www.youtube.com/watch?v=kXzP7b81t5gRole & Responsibility:Strategically responsible for leading the team to develop the new business in Market Research and Analytics, primarily focusing on Digital & Telecom domain. Ensuring business continuity by effectively servicing the client and increasing client base and business volumes. Development of technology based Market Research products focused on new initiatives in the digital market (Apps, Social Media etc.)Setting up new benchmarks in the market for rating the digital products such as apps/ devices.

Strategically responsible for leading the team to develop the new business in Market Research and Analytics, primarily focusing on Digital & Telecom domain. Ensuring business continuity by effectively servicing the client and increasing client base and business volumes. Development of technology based Market Research products focused on new initiatives in the digital market (Apps, Social Media etc.)Setting up new benchmarks in the market for rating the digital products such as apps/ devices