• Contributed to building and delivering a product from the ground up, addressing the challenge of delivering highly personalizedmessages at scale for omni-channel marketing solution.• Led the design and implementation of business rules that allows marketer to control how often users will receive a message.• Pioneered the development of high-performance tracking service enabling marketers to measure message engagement and successthrough message opens and clicks. Supports up to 20k Requests Per Second (RPS).• Drove the creation of Consent Service enabling recipients to manage communication preferences, opt-in/out, and control brandengagement and newsletter subscriptions.• Spearheaded the Mirror Page Service enabling marketers to include "Mirror Page link" in the E-mail sent to the recipients.• Played a pivotal role in Suppression Service managing Client and Global Suppression lists ensuring compliance.• Led the design and development of robust framework which exposes REST APIs for copying objects and its dependency tree from onesandbox to another using Strategy Pattern in Java with Spring boot framework.

Technology: Java (Spring Boot Framework), Javascript, C++, CosmosDB, MongoDB•. Implemented ingestor for MCIAS (Marketing Cloud In-app as a Service) for consuming messages from pipeline(Kafka) and save it in CosmosDB.• Worked on performance improvement for push notifications which included analyzing core dumps and finding memory leaks• REST API development.• Involved in developing monitoring platform for our application in GoLang which pushes data to New Relics for insights or alerts.• Involved in designing and developing serverless execution of workflows with high availability using AWS Fargate over ECS which provides the ability to each task to isolate the resources and does not share the underlying kernel, CPU resources, memory resources, or elastic network interface with another task. This resolved the issue where one workflow can consume too much of available resources or too many concurrent workflows that compete for available resources​.• Involved in designing and developing framework which exposes REST APIs for copying objects and its dependency tree from one sandbox to another using Strategy Pattern in Java with Springboot framework.

Product: Adobe Campaign Technology: Java (Spring Boot Framework), Javascript, C++, CosmosDB • Designed, Implemented and handled customer issues for push notification channel in Adobe campaign.• Designed, Implemented and handled customer issues for In-app messaging channel in Adobe campaign.• Integration with Adobe Analytics to get report suites and triggers.• Worked on performance improvement for push notifications which included analyzing core dumps and finding memory leaks.• Involved in designing, implementing and integrating with data platform to read the audience and segment it so that different segments can be used to send campaigns through different channels.

Information Technical Analyst, Tata Consultancy Services (TCS) ,Gurgaon,India Sept 2010 – Dec 2014• Part of Enterprise Architecture Team for Store Pharmacy dispensing application to be used across 1,200+ stores. • Involved in designing and developing frameworks for Security, Logging, Exception handling, Persistence, Service Invocation, UI navigation, Caching, Auditing in Java/J2EE,Spring ,Hibernate,Spring Security and WebSphere Application Server (used for deployment)• Involved in analyzing and understanding the current system, implementing enterprise roadmap for the transformed system and identifying architecture scope for improvements in the current medicine dispensing system.• Developed a code parsing utility using code parser in Java to analyze and generate the reports for basic mistakes done by developers in the code.• Conducted regular code reviews and suggested improvements, both on algorithmic level and architecture level.• Collaborated with quality assurance in creation of their test plans and participate in reviews. Provided product content to technical writers.• Achieved the application performance targets set by customer using different techniques like caching and minimizing service invocation call etc. • Developed JUnit test cases for unit testing across different modules.• Involved in special team to deal/fix any issues in production and help other teams in debugging the code.

• Designed and Developed application using Java, HTML, CSS ,Javascript for attendance management of employees for a particular team ,thus reducing the manual entries .• Application approved by GM to run on intranet to be used by other teams.