Leading the marketing team at IoT83, I drive strategic initiatives to boost brand presence and fuel growth. My focus areas include digital marketing, brand management, and product-led communications, all aimed at transforming the complex into simplicity.Key Responsibilities:- Develop and execute marketing strategies- Oversee digital marketing and brand development- Lead product marketing initiatives- Analyze customer insights for data-driven decisions- Mentor and manage the marketing team

Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertisingDevelop a unified approach to the company’s overall marketing efforts in collaboration with with the social media, product, and design teamsCreate brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiencesStay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company’s marketing efforts Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experienceCompile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies

Loves to write about the trending technologies enveloping Product Development, SaaS, Digital Marketing, Cloud Applications, Search Engine Optimization, and tools and techniques involved in XR Industry. Separated from being a technical writer, I'm always a poet at heart.

To write on the trending technologies enveloping Product Development, SaaS, Digital Marketing, Cloud Applications, Search Engine Optimization, and tools and techniques involved in Software Development. SEO analysis and off-page link building using SEMRUSH, Google Analytics, WordPress, etc.

My profession as a Technical Writer isn't just limited to writing technical articles in the domain of information technology. My role also incorporates varying jobs & responsibilities. Some of these are Copy Writing, Creative Designing, Proofreading, planning Social Media Calendars, and all that falls under the umbrella of the creative department. Moreover, my job demands me to stay up-to-date with the current social media trends and be in a close loop with our marketing department. Yes, I truly believe that content is king, yet, it is nothing if not placed in the right market. Or if not placed as per the right market.

Article writing, copywriting, SM Optimization. Writeups on trending topics, Corporate Press Release, and obviously proofreading.Worked with BECIL & Labour bureau of India on Survey of India's Migrant Labours and All India Quarterly Establishment Survey.

Blog Writing, content management, social media marketing.

3D Modeling, 2D Drafting using tools viz. Catia V5, Autocad, Solidworks. Dynamic Load Simulation using Ansys, Abaqus 6.13.Gear Design with Kisssoft, Excel-lent.Regular and New product development in the field of Hydraulic systems. Hands on with Various EME products viz. Negative Brakes, Planetary Gearbox, Hydraulic/Electric Winches. Operational Knowledge of Hydraulics and Pneumatics.