- Develop and apply Vietnam market insights to identify impactful partnership opportunities & deliver Marketing Solutions to Investors/Traders/Dev Community for cryptocurrency projects- Prospect clients and strategic partners by Leading deal initiatives, determining the right approach, sizing and scoping the opportunities, identifying risks and ways to mitigate them, and driving the plan for execution- Develop and maintain strong relationships with partner organizations and others in the crypto ecosystem- Contribute to the broader success of the team by refining processes, mentoring junior team.

- Proactively engage potential big clients and identify new business opportunities for Customer Experience packages- Planned and developed 3 campaigns (customer experience, product launching, loyalty program) to MobiFone- Managed and coordinated a team of 2 members (1 Data solutions architect & 1 Research analyst) for delivering and installing Qualtrics/SAP, a CRM software on the customer's schedule- Segmented customer segmentation on the customer lifetime value to understand their drivers and barriers to buy, listen to their voice right after closing a transaction & raise personalized tactics based on their lifetime value and feedbacks.- Designed & managed workflow of Target survey triggering based on several proper activities (e.g: satisfaction survey right after a transaction completed)- Designed online reports on Qualtrics/SAP, Tableau & Salesforce- Interpreted data, wrote reports, made actionable recommendations & gave presentation to client area managers and country manager.

- Developed brand credibility to top advertising agencies (e.g: LeoBurnett, Wavemaker, Mirum, The Purpose Group, Wunderman, etc.) by planning and executing event sponsorship, free trial membership campaign, promotion gifts, commission policy, email direct marketing & social media- Increased 260% income from agency side in compared to the year before thanks to the successful "Free industry snapshot" strategy which was the first-time launching at that time- Trained client service management to junior and senior research analysts.++ Accomplishment: Grew revenue from new clients double YoY at Buzzmetrics. Since developed direct marketing campaign enhancing our brand presence by sponsoring seminars, delivering free category review reports via online and offline email marketing, social media, partnered up with global agencies.

- Prepared reports of findings, illustrated data graphically and translated complex findings into written text both in Vietnamese and English- Selected the most appropriate research methodology and techniques from communicating with clients- Designed qualitative research plans, research questions for market overview- Designed report templates for campaign evaluation reports (pre, during & post periods)- Monitored bad news, fads about Tan Hiep Phat & gave actionable recommendations in term of channel, source, page, author, digital marketing tactic.