Floranow, B2B Marketplace, Supply Chain and Floral Industry.- Facilitated comprehensive workshops with various business units to meticulously document the value chain and key operational processes, utilizing BPMN 2.0 to present findings in a structured manner.- Orchestrated data profiling and exploration sessions in collaboration with the technical team, meticulously documenting system logic and creating detailed logical models and ERD diagrams to enhance data understanding.- Synthesized insights from both business and technical workshops to construct a high-level conceptual model, leading discussions to develop a 'to-be' model that aligns business objectives with technological capabilities.- Collaborated closely with technical, data, and business teams to execute the data roadmap, taking on the role of a key data modeler and sprint manager for the BI and data warehouse initiatives.- Championed the integration of data from multiple systems, including Marketplace, ERP, CRM, and accounting, to establish Floranow's inaugural data warehouse, significantly enhancing data accessibility and reporting capabilities.- Established a centralized dbt semantic layer to govern business logic, metrics, and KPIs, ensuring consistency and reliability in all business reporting.- Conducted regular performance reviews and feedback sessions, fostering a culture of continuous improvement and accountability within the analytics team.

Majarra, Digital subscriptions, Online Publishing industry.- Implemented Google Analytics and Google Tag Manager to meticulously track and analyze website traffic, lead generation, and user interactions, ensuring comprehensive data collection for performance evaluation.- Developed and managed critical event tracking mechanisms to monitor website performance, including paywall interactions and stages of the purchase funnel, enabling detailed analysis of user engagement.- Established sophisticated segmentation strategies for readers based on engagement levels, allowing for targeted marketing efforts and improved user retention.- Created an Editorial Dashboard to identify content that drives subscriptions, integrating data from various sources to provide actionable insights for the editorial team.- Developed a Marketing ROI Dashboard that combined organic and paid traffic data with sales and subscription revenue, facilitating accurate calculations of return on advertising spend (ROAS).