- Responsible for Revenue & Category Growth (NRM), Business Strategy, Commercial Effectiveness, Category Development, Integrated Business Planning and Consumer Planning across full DIAGEO portfolio, covering 11 countries (Nordics, Benelux, Germany, Austria, Switzerland, Poland). - Manage a senior team of 30+ people across 11 locations, 20+ nationalities- Member of Northern European Exec team, with P&L responsibility of 500m£ NSV- Chairman Board of Directors DIAGEO Belgium

- Lead the Commercial Transformation agenda for DIAGEO Europe (1.3bn£ NSV), transforming our Route To Consumer, optimizing the efficiency & effectiveness of our wider commercial organization, embedding world-class sales CRM systems (delivering a 360° customer view) and driving the Commercial Capability agenda across Europe. - Responsible for optimizing business processes & driving simplification into the commercial organization on an European level.- Lead senior central team of 16… Show more - Lead the Commercial Transformation agenda for DIAGEO Europe (1.3bn£ NSV), transforming our Route To Consumer, optimizing the efficiency & effectiveness of our wider commercial organization, embedding world-class sales CRM systems (delivering a 360° customer view) and driving the Commercial Capability agenda across Europe. - Responsible for optimizing business processes & driving simplification into the commercial organization on an European level.- Lead senior central team of 16 across 10+ locations in Europe. Work in close collaboration with DIAGEO Global Sales team and Cluster Directors/Commercial leaders across all European countries.- Member of Continental Europe Exec team Show less

- Leader of Northern Europe Cluster, covering the total DIAGEO portfolio for 7 countries (Benelux & Nordics)- P&L responsibility of 180M£ NSV business and people leadership over a 200+ team- 3Y Business strategy- Member of Continental Europe Exec team

- Lead Benelux Retail channel, delivering a P&L of 80M£ NSV across 3 countries through Joint Value Creation plans with our customers and brilliant execution in the field.- Lead the Sales team of 26 people across Benelux (Key Account Managers, Field Sales, Commercial Operations, Sales support). - Member of Northern European leadership team. - Chairman Board of Directors DIAGEO Belgium

- Customer Marketing Director Benelux, with responsibility for 100M£ NSV and 18M£ A&P. Responsible for Customer Activation, Category Development, Shopper Marketing, Innovation Commercialisation and Commercial Planning. - Lead delivery of brand, category and customer value growth and AOP, in close collaboration with Commercial team and our key retail & on-trade customers.- Managing a team of 17 Marketeers across Belgium & Netherlands.- Member of Benelux Leadership team.

Whisk(e)y portfolio: Johnnie Walker - Classic Malts Selection - Bushmills

Managing Johnnie Walker Trademark in Belgium & Netherlands: ATL - PR - RM - retail & horeca activities for Red, Black, Green, Gold & Blue Label

Belgian Federation of Wine & Spirits