Acted as the primary liaison, fostering strong relationships with key account managers and POCs to drive sales and growth. Regularly engaged with them to address needs and concerns, while analyzing market trends, competitor activities, and consumer behavior to identify opportunities and refine strategies for enhanced performance.Managed Amazon Marketplace operations end-to-end, achieving a 15% increase in monthly sales. Utilized Amazon Pi and Helium 10 for keyword research, content optimization, and product listing enhancements, including infographics and A+ content. Conducted A/B testing, resulting in a 30% boost in conversion rates.Handled budget allocation and spending tracking across platforms, improving ROI/ROAS and minimizing CAC. Developed and executed marketing strategies, including SP, SB, SD, and SBv ads, and promotions, to drive traffic and increase conversions.Oversaw marketplace fulfillment and third-party logistics, with expertise in SellerFlex, FBA, and MFN. Managed stock levels to ensure inventory availability and prevent stockouts. Implemented efficient shipment planning and monitoring processes, and coordinated inventory delivery for streamlined logistics.Prepared weekly and monthly sales and traffic reports, managing P&L for each marketplace to ensure financial accuracy. Reported performance metrics to senior management, monitored cost controls, and identified potential issues. Used report insights to drive strategic decisions, support growth initiatives, and assist with competitive pricing strategies.