Spearhead the strategic alignment of client campaign objectives with Bobble AI's innovative advertising solutions, resulting in successful client partnerships and revenue growth.Expertly analyze market trends and consumer insights to develop tailored brand solutions that captivate audiences and drive engagement.Collaborate with cross-functional teams to deliver impactful sales pitches and presentations, showcasing the unique value proposition of Bobble AI's offerings.

Revenue Maximization through existing and new product innovations and integrations.Discuss advertisers' needs in internal forums with sales, category, product, and Edit teams and suggest possible ad solutions.Create new properties by discussing them with the Product and Edit team.

HT Digital Streams is the wholly-owned digital media subsidiary of HT Media, one of India's most recognizable and credible national media group, which publishes Hindustan Times, Mint, Hindustan news products both in print and in digital formats.What I do... Founded Presales and MRA (Market Research & Analysis) department in HT Digital Streams in 2017Market research, data collection, data analysis and presenting the report to the top-level management I.e. CEO, CRO and Digital Revenue Strategy HeadCreating High-impact, data-enriched sales & corporate presentations to showcase audience strength & digital offerings, big IPs, editorial initiatives and branded digital offeringsHelping the Digital arm of HT Media in Annual Operations Planning with in-depth competition analysis and revenue estimationsResponsible for identifying brand integration opportunities within the existing content structure Deconstructing structured & unstructured data to build actionable insights and facilitate decision making across the group including hindustantimes.com, livemint, desimartini.com & livehindustanAnalyzing data from multiple data sources like Google Analytics, comScore audience measurement tool, and internal sales data to derive actionable recommendations for the sales teams and top managementKeeping data-driven market insights available on the fingertips of the entire sales team members which increases efficiency, expands market share and deepens the relationship with agencies and clientsHelp the marketing teams with competition market insights to come up with suitable communications made for agencies and clientsKey role in executing the content-sponsorship campaigns with editorial, product and technology teams

Vdopia is the leader in online & mobile video and rich media marketing serving fortune 500 clients globally. It also offers the best publisher solution to monetize mobile web & app inventory. Vdopia is also the global programmatic buying and selling platform for mobile and online video advertisingFor leading brands data drives all decision making process. My team provides strategy and actionable insights leveraging big data capabilities to help agencies and brands unlock the true potential of digital advertising, seamlessly execute multi-screen campaigns and measure effectiveness• Design Presentations for Speaker Opportunities at Leading APAC Conferences• Solely handled the Pre Sales & Insights dept. – MRA for Asia Pacific, working with regional and national directors and Managers on daily basis for ad delivery and revenue generation activities• Inform and develop strategies with data-driven insights that increases efficiencies, expands market share and deepens relationship with customers• Key strategic man, delivering cutting-edge presentations to Unilever, P&G, Ford etc• Design comprehensive digital Media packages for big budget campaigns for fortune 500 brands across CPG, FMCG, Auto, e-Commerce, Travel, Lifestyle verticals and many more• Utilize big data and marketing analytics to build reports on current market trends• Deliver campaign insights, present recommendation that helps fortune 500 brands shift TV budget to digital• Visualize results through high-impact charts, presentations, whitepapers, case studies and infographics• Develop best practices for measurement and reporting for ad-ops leading to repeat business growth of 35%• Collaborate with account managers, to grow business from premium clients in South East Asia and India• Analyze and Report several marketing campaigns across Asia Pacific every month

• Measure the media presence of a company basis pre-defined parameters• Benchmark competitors• Evaluate campaign success • Demonstrate the PR effectiveness • Identify reputational drivers and help them in identifying opportunities to enhance mass reach and manage risk through secondary media research (Print & Digital)• Analysis & delivery of daily, monthly and quarterly reports to clients.• Schedule meetings with existing clients for presentations and feedback.• Provide solution to the clients for their queries.