Market Research Analyst (Pre-Sales And Insights)
Gurgaon, India
Vdopia is the leader in online & mobile video and rich media marketing serving fortune 500 clients globally. It also offers the best publisher solution to monetize mobile web & app inventory. Vdopia is also the global programmatic buying and selling platform for mobile and online video advertisingFor leading brands data drives all decision making process. My team provides strategy and actionable insights leveraging big data capabilities to help agencies and brands unlock the true potential of digital advertising, seamlessly execute multi-screen campaigns and measure effectiveness• Design Presentations for Speaker Opportunities at Leading APAC Conferences• Solely handled the Pre Sales & Insights dept. – MRA for Asia Pacific, working with regional and national directors and Managers on daily basis for ad delivery and revenue generation activities• Inform and develop strategies with data-driven insights that increases efficiencies, expands market share and deepens relationship with customers• Key strategic man, delivering cutting-edge presentations to Unilever, P&G, Ford etc• Design comprehensive digital Media packages for big budget campaigns for fortune 500 brands across CPG, FMCG, Auto, e-Commerce, Travel, Lifestyle verticals and many more• Utilize big data and marketing analytics to build reports on current market trends• Deliver campaign insights, present recommendation that helps fortune 500 brands shift TV budget to digital• Visualize results through high-impact charts, presentations, whitepapers, case studies and infographics• Develop best practices for measurement and reporting for ad-ops leading to repeat business growth of 35%• Collaborate with account managers, to grow business from premium clients in South East Asia and India• Analyze and Report several marketing campaigns across Asia Pacific every month