• Managing a team of 3 data scientists for developing & enhancing capabilities to drive spend, maximize revenue & enhance customer experience through AI/ML based personalization & recommendations across proprietary digital platforms• Implementing test & learn framework to test out different business hypothesis & quantifying the impact• Leading feature engineering initiatives to create superior engineered & optimized features using Sequence modelling, deep learning & Graph based… Show more • Managing a team of 3 data scientists for developing & enhancing capabilities to drive spend, maximize revenue & enhance customer experience through AI/ML based personalization & recommendations across proprietary digital platforms• Implementing test & learn framework to test out different business hypothesis & quantifying the impact• Leading feature engineering initiatives to create superior engineered & optimized features using Sequence modelling, deep learning & Graph based embeddings to enhance model performance• Developing deep-insights into data driven outcomes to identify opportunities & fine-tune optimization parameters• Strong relationship management skills with ability to deepen partnerships across business units & key functional support areas• Key technologies - Python / Py-Spark / Hive / SQL / Scala;• Key algorithms - Graph Modeling / Boosting / Deep Learning / NLP. Show less

• Developed a Machine Learning based framework to create Customer Interest Graph using PyTorch-BigGraph

• Developed core algorithm for Spend & Get Membership Rewards offers for US, UK & Australia markets - Each offer was always ROI positive • Analyzed post campaign results & identified potential gaming opportunities within the capability

• Responsible for development and delivery of back-end features of Crownit app to the end user or client.

My role here includes:• Building a better data collection strategy for the DSP server• Building data models and implementations to meet specific campaign goals such as ROAS, CTR, CPC, CPD and CPA.• Assist campaign operations through automated daily / weekly / monthly reports• Identification of data patterns that could be used to improve targeting and relevance.• Ensuring Improved bidder bid price predictions.• Implementation of rule based system together with the machine… Show more My role here includes:• Building a better data collection strategy for the DSP server• Building data models and implementations to meet specific campaign goals such as ROAS, CTR, CPC, CPD and CPA.• Assist campaign operations through automated daily / weekly / monthly reports• Identification of data patterns that could be used to improve targeting and relevance.• Ensuring Improved bidder bid price predictions.• Implementation of rule based system together with the machine learning system to provide more control to advertisers• Key technologies - Java / Hbase / Cassandra• Key algorithms - Weka forecaster, Logistic regression, Random forest. Show less

Worked as an Associate Member of EDC, which aims at developing the spirit of entrepreneurship among the students of IIT Roorkee through various events like EDC open meetings, Jugaad, Prerna Yatra etc.

Event Day Manager for the TEDx event, the first of its kind at IIT Roorkee. with the theme 'Being and Becoming'. Managed Event budget and expenditure, Hospitality and travels of Eminent key note speakers including Mr. Anup Tapadia, Founder, Touchmagix, Gurgaon based start-up, and Jodie Underhill, Social Entrepreneur working towards the cause of Clean India with "Waste Warriors" inDehradun.