Anna Mullen Email and Phone Number
brea, california, united states
Anna Mullen's Location
Corona, California, United States, United States
Anna Mullen's Contact Details
Anna Mullen work email
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Anna Mullen personal email
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Anna Mullen phone numbers
About Anna Mullen
Specialties: Business Development, Public Relations, Brand Management, Product Marketing, Promotional Marketing, Ecommerce, Digital Communications, Website Management, Copy Writing, Editing
Anna Mullen's Current Company Details
Icc Evaluation Service (Icc-Es)
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Vice President, Marketing at ICC Evaluation Service (ICC-ES)
brea, california, united states
- Website:
- icc-es.org
- Employees:
- 55
Anna Mullen Work Experience Details
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Vice President, MarketingIcc Evaluation Service (Icc-Es) Jan 2020 - PresentBrea, California, United StatesICC Evaluation Service (ICC-ES) is the industry leader in performing technical evaluations of building products, materials and systems for code compliance. (www.icc-es.org)• Develop strategic business and marketing plans that result in achieving annual revenue goals of $35M+• Create and implement organic and paid advertising campaigns (Digital/Print/Social)• Draft editorial articles, press releases, internal and external communications• Lead various improvement brainstorming sessions – customer retention, revenue generation, digitization and website restructuring• SWOT Analysis and competitive research, apply Design Thinking strategy• Design, coordinate and attend yearly tradeshows and conferences • Budget and trade sponsorship management, contract negotiation
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Marketing Consultant[Self-Employed] Apr 2011 - Jan 2020Corona, Ca• Developed marketing policies and services for clients in various industries, including International Code Council, Combustion Associates, Inc., Hip Hound, Amber's Luxury Pet Hotel & Spa• Designed email communications; organized and promoted events; streamlined website content to increase visibility and engage users, resulting in an increase in services sold• Launched e-commerce site as part of brand expansion from brick and mortar retail location; developed business relationships with key wholesalers; provided key consumer messaging points
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Pr, Communications Manager - Lip SmackerMarkwins Beauty Brands Global May 2016 - Jun 2017Walnut, Ca• Managed communication strategy for LIP SMACKER brand - including daily content calendar (original and user generated), customer and influencer relations, paid advertising, and affiliate programs.• Coordinated with key license partners (Disney, Coca-Cola) on upcoming promotions, co-branding opportunities, and press events.• Initiated and executed brand's monthly sample box program for bloggers, resulting in 2.5MM incremental impressions/month.• Led brand sponsorship of Meghan Trainor Untouchable Tour to diversify brand recognition resulting in 40K new social media followers, 180 PR placements, 143MM impressions and $5.3MM ad value within three weeks. -
Brand Manager - Bonne Bell, Lip SmackerMarkwins Beauty Brands Global Jan 2015 - May 2016• Worked closely with Marketing Director as part of a cross-functional team focused on aggressive growth strategy for the US market. • Increased e-commerce database by100K new users over a 3-day campaign period. Advertised free item with signup offer via Coupons.com, social platforms, magazine ads and digital affiliates.• Collaborated with Product Development, Creative and Operations teams to complete 2016 and 2017 conversion product launches in National Chain Drug Stores (Walmart, Walgreens, CVS, Target, Kohl’s, etc.)• Managed license partner relationships via business plan development, product approval submissions, forecasting, and serving as main brand contact.• Provided support to sales team by creating custom marketing collateral and presenting key initiatives at retail buyer meetings and industry trade shows.
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Retail MarketingPhysician'S Formula Jun 2014 - Jan 2015Industry, Ca• Led activities relating to account specific promotions, in-store merchandising, and beauty advisor programming• Guided creative art development for POP displays, including briefing graphic designers and printing suppliers and providing critical feedback• Collaborated with Product Development to create consistent brand imaging and copy • Prepared P&L reports to determine viability of custom programs, maintain annual spending budget*Key Accomplishments: Instrumental in launch of new skin care merchandising; managed an average of 6 time-sensitive projects at any given time. -
Marketing ManagerGigi Hill Jun 2012 - Jul 2013Yorba LindaGigi Hill is a fashion-forward direct sales handbag company that is driven by empowering women. Designs focus on merging fashion with function, made for the runways of real life. • Developed stylist and consumer communications including e-commerce merchandising, email marketing, social media, video, and print materials – including all copywriting, editing and graphics oversight• Managed creative and technical development of field sales and marketing collateral with internal and external vendors for production, including material for new product launches, lookbooks, website content, and flash sale campaigns• Performed competitive analysis and in-house public relations functions including coordinating media placements (TV, radio, print, web), press kits, press releases, and representation at fashion events*Key Accomplishments: Developed annual marketing calendar to organize and forecast monthly deliverables based on sales promotions, events, and marketing programs to keep department running efficiently.(*Please note Gigi Hill closed its doors in July 2013) -
Marketing CoordinatorHdr Engineering, Inc Mar 2008 - Apr 2011Irvine, CaHDR, Inc. is an employee-owned design firm, specializing in engineering, architecture, environmental, and construction services.• Directed the development, organization, and production of proposal and marketing materials such as presentations, resumes and brochures• Performed significant research and applied knowledge to technical and creative writing• Functioned in a structured in-house marketing department and served as chief liaison between graphics department, technical staff, and support personnel *Key Accomplishments: Became proficient with two new graphics programs within first 6 months; responsible for managing multiple major projects, while never missing a deadline. -
Senior Research Analyst/Project DirectorAdded Value Dec 2006 - Jan 2008Irvine, Ca• Analyzed client customer data to support future marketing planning processes• Evaluated competitive data (sales figures, Nielsen rating points), tracking consumer trends in a particular market- mainly consumer packaged goods• Responsible for final report documentation, graphics, simultaneous project coordination, managing test materials, handling budgets, and preparing presentations*Key Accomplishments: Demonstrated ability to take on tasks beyond the assigned position and advance quickly through executing projects with little or no supervision. -
UnderwriterMercury Insurance Group 2004 - 2006Brea, Ca
Anna Mullen Skills
Pop Displays
Promotions
Cosmetics
Apparel
Consumer Insights
Graphic Design
Store Merchandising
Copywriting
Creative Art Development
Market Research
Event Planning
Merchandising
Press Releases
Proposal Writing
Social Media
Marketing Strategy
Microsoft Office
Strategic Planning
Powerpoint
Customer Insight
Brand Management
Social Media Marketing
Product Marketing
Public Relations
Advertising
Sales
Management
Leadership
Retail
Marketing
Marketing Communications
Email Marketing
Market Planning
Competitive Analysis
E Commerce
Beauty Industry
Project Management
Fashion Marketing
Digital Marketing
Corporate Communications
Google Analytics
Brand Development
Event Management
Fashion
Business Development
Anna Mullen Education Details
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Business Administration, Management And Operations -
Business Administration
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Ruben S. Ayala High SchoolBusiness Administration And Management, General
Frequently Asked Questions about Anna Mullen
What company does Anna Mullen work for?
Anna Mullen works for Icc Evaluation Service (Icc-Es)
What is Anna Mullen's role at the current company?
Anna Mullen's current role is Vice President, Marketing at ICC Evaluation Service (ICC-ES).
What is Anna Mullen's email address?
Anna Mullen's email address is an****@****att.net
What is Anna Mullen's direct phone number?
Anna Mullen's direct phone number is (844) 477*****
What schools did Anna Mullen attend?
Anna Mullen attended University Of California, Riverside, University Of California, Riverside, Ruben S. Ayala High School.
What are some of Anna Mullen's interests?
Anna Mullen has interest in Human Rights, Animal Welfare.
What skills is Anna Mullen known for?
Anna Mullen has skills like Pop Displays, Promotions, Cosmetics, Apparel, Consumer Insights, Graphic Design, Store Merchandising, Copywriting, Creative Art Development, Market Research, Event Planning, Merchandising.
Who are Anna Mullen's colleagues?
Anna Mullen's colleagues are Kogulanathan Kogulan, Kai Janes, Christopher Lam, Monica Dean, Michael O'reardon, Jendri Deleon, Kp Kanagarajan Ksamy.
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Anna Mullen
Organized | Reliable | Strong Communicator | Indiana University: Tourism Hospitality And Event Mangement Major, Marketing MinorBloomington, In -
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