Anna Mullen Email & Phone Number

Brea, California, United States

ICC Evaluation Service (ICC-ES) is the industry leader in performing technical evaluations of building products, materials and systems for code compliance. (www.icc-es.org)• Develop strategic business and marketing plans that result in achieving annual revenue goals of $35M+• Create and implement organic and paid advertising campaigns (Digital/Print/Social)• Draft editorial articles, press releases, internal and external communications• Lead various improvement brainstorming sessions – customer retention, revenue generation, digitization and website restructuring• SWOT Analysis and competitive research, apply Design Thinking strategy• Design, coordinate and attend yearly tradeshows and conferences • Budget and trade sponsorship management, contract negotiation

Corona, Ca

• Developed marketing policies and services for clients in various industries, including International Code Council, Combustion Associates, Inc., Hip Hound, Amber's Luxury Pet Hotel & Spa• Designed email communications; organized and promoted events; streamlined website content to increase visibility and engage users, resulting in an increase in services sold• Launched e-commerce site as part of brand expansion from brick and mortar retail location; developed business relationships with key wholesalers; provided key consumer messaging points

Walnut, Ca

• Managed communication strategy for LIP SMACKER brand - including daily content calendar (original and user generated), customer and influencer relations, paid advertising, and affiliate programs.• Coordinated with key license partners (Disney, Coca-Cola) on upcoming promotions, co-branding opportunities, and press events.• Initiated and executed brand's monthly sample box program for bloggers, resulting in 2.5MM incremental impressions/month.• Led brand sponsorship of Meghan Trainor Untouchable Tour to diversify brand recognition resulting in 40K new social media followers, 180 PR placements, 143MM impressions and $5.3MM ad value within three weeks.

• Worked closely with Marketing Director as part of a cross-functional team focused on aggressive growth strategy for the US market. • Increased e-commerce database by100K new users over a 3-day campaign period. Advertised free item with signup offer via Coupons.com, social platforms, magazine ads and digital affiliates.• Collaborated with Product Development, Creative and Operations teams to complete 2016 and 2017 conversion product launches in National Chain Drug Stores (Walmart, Walgreens, CVS, Target, Kohl’s, etc.)• Managed license partner relationships via business plan development, product approval submissions, forecasting, and serving as main brand contact.• Provided support to sales team by creating custom marketing collateral and presenting key initiatives at retail buyer meetings and industry trade shows.

Industry, Ca

• Led activities relating to account specific promotions, in-store merchandising, and beauty advisor programming• Guided creative art development for POP displays, including briefing graphic designers and printing suppliers and providing critical feedback• Collaborated with Product Development to create consistent brand imaging and copy • Prepared P&L reports to determine viability of custom programs, maintain annual spending budget*Key Accomplishments: Instrumental in launch of new skin care merchandising; managed an average of 6 time-sensitive projects at any given time.

Yorba Linda

Gigi Hill is a fashion-forward direct sales handbag company that is driven by empowering women. Designs focus on merging fashion with function, made for the runways of real life. • Developed stylist and consumer communications including e-commerce merchandising, email marketing, social media, video, and print materials – including all copywriting, editing and graphics oversight• Managed creative and technical development of field sales and marketing collateral with internal and external vendors for production, including material for new product launches, lookbooks, website content, and flash sale campaigns• Performed competitive analysis and in-house public relations functions including coordinating media placements (TV, radio, print, web), press kits, press releases, and representation at fashion events*Key Accomplishments: Developed annual marketing calendar to organize and forecast monthly deliverables based on sales promotions, events, and marketing programs to keep department running efficiently.(*Please note Gigi Hill closed its doors in July 2013)

Irvine, Ca

HDR, Inc. is an employee-owned design firm, specializing in engineering, architecture, environmental, and construction services.• Directed the development, organization, and production of proposal and marketing materials such as presentations, resumes and brochures• Performed significant research and applied knowledge to technical and creative writing• Functioned in a structured in-house marketing department and served as chief liaison between graphics department, technical staff, and support personnel *Key Accomplishments: Became proficient with two new graphics programs within first 6 months; responsible for managing multiple major projects, while never missing a deadline.

Irvine, Ca

• Analyzed client customer data to support future marketing planning processes• Evaluated competitive data (sales figures, Nielsen rating points), tracking consumer trends in a particular market- mainly consumer packaged goods• Responsible for final report documentation, graphics, simultaneous project coordination, managing test materials, handling budgets, and preparing presentations*Key Accomplishments: Demonstrated ability to take on tasks beyond the assigned position and advance quickly through executing projects with little or no supervision.

Brea, Ca

Master Of Business Administration - Mba, Business Administration, Management And Operations

Currently completing an advanced MBA program through the UCR Extension Center. Very excited to apply this new educational experience to my.

Bachelor Of Science, Business Administration

Activities and Societies: American Marketing AssociationEmphasis: Marketing and Advertising Honors: Dean's List (GPA 3.6)

Bachelor Of Science, Business Administration And Management, General