Ann Claeys Email & Phone Number

Ghent, Be

Evere, Brussels Hoofdstedelijk Gewest, België

- Develop marketing and communicationstrategy for 3 brands - Increase brand consideration, based on the new positioning to create the emotional connection with the consumer - Re-introduce the loyalty programma- People management

- Manage all marketing, advertising and promotional activities, in strong collaboration with the local brand managers & local sales managers - Analysis of customer research (local), current market conditions and competitor information- Develop & implement online strategy- Determine assortment based on market needs - Manage the ROI of the marketing plans and projects- Develop Go-to-Market strategy for new products- People management

Mechelen

- MarCom: responsible for all ATL communication, follow up of the media budget and media plan, SPOC for the agencies (media buying & creative), Marketing Mix Modelling - CRM: develop the CRM plan based on customer lifecycle- Research- Promotion planning- development and introduction of new house style and new shop concept

Interim-management in several roles and industries: - Utilities: re-branding • develop new Belgian look & feel within EU company guidelines• adapt all existing material to new look & feel • build new image library• develop & implement new design shop corners - FMCG: re-positioning of cheese brand • Market & competitor analysis • In-depth interviews • development of new positioning - FMCG: Project Manager• Adaptation to packaging for 4 brands • ensure timely delivery on shelf - Telecom Company: Project Manager• develop operational action plan • inform & update involved departments - Publishing Company: Product Manager• develop & implement promotion plan• brand management• ensure instore visibility (+ development)

• Product development: Project lead in optimisation of the product colour • B2B Communication• B2B Promotions: roll out & development of all communication material

• Create and implement yearly Marketing Plan• Brand Management• Ensure provision of training, merchandising, POS materials and all other Field MKT support

• Media planning & -buying: Forecast the budget for the advertising campaigns, management and coordination of the Pan-European media buying agency• Creative development: management and coordination of the Pan-European creative agency• Global re-branding: European representative in team of 6, responsible for the development and implementation of the new worldwide Corporate Identity & new Brand Image

• B2B target group• Technical subjects• Collect all relevant information through interviewing• Write and lay-out article

Master'S Degree, Media & Communication

History

High School, Latijn-Wiskunde