• Created buildable and user-centric designs quickly as a lead designer in the core delivery team for Expedia's new loyalty experience (OneKey).• Work with the design system team, introducing new components.• Run workshops to better best practices, define MVP, design critiques and mentor designers.

• Drive and execute product design from strategy, concepts to detailed UX UI designs for build. Also support front-end development. • Fully responsible for the product's user experience with accessibility and intuitiveness of key importance. The product fever is an interactive programming learning environment rooted in functional programming principles.• Lead usability tests and HCI research and design the visualization of program execution. • Run workshops to help the team define visions and features.

• Completed end to end UX optimisation of the official website (Mobile and Desktop) resulting in a more usable interface, clearer navigation, reduced bounce rate of 30.8% and increased session duration by 128%.• Created wireframes, detailed visual designs and interactive prototypes to demonstrate ideas and thinking processes to key stakeholders.• Ongoing performance monitoring and data analysis to improve the product and experience. • User research and testing.

• Develop and manage technology products, working with retailers such as Primark, Debenhams, etc. • Manage products through entire product life-cycles, including research, briefing designers, product development, user testing and product launching. • Data analysis to improve and develop products.