Spearheaded multi-million dollar book of business for B2C and B2B client accounts.Developed excellent client relationships through service and face to face contact.Identified and increased AGI by 20% and fee-based revenue by 50% for a $1M B2B client.Researched, analyzed, and negotiated linear TV, cable, terrestrial radio, OOH including significant added value.Planned, negotiated, and tracked key metrics for digital tactics like programmatic display/video, OTT/CTV, streaming audio, podcasts, Meta, SEM, and Influencer campaigns.Analyzed, prepared, and presented full campaign insights including optimizations and recommendations to each client to achieve set goals.Collaborated with team members to strategize, plan, and develop media campaigns to ensure campaign is within budget and aligned with established objectives.Spearheaded and crafted narratives for the RFP process to obtain new business.Devised, negotiated, and bought radio for a major client which was comprised of 40 stations statewide; a nearly two million dollar buy, including significant added value, yearly.Created spreadsheets/flowcharts delineating budget allocation.Presented custom PPT proposals and POVs for current and potential new business clients.Managed multiple deadline-driven campaigns simultaneously.Thrive in fast-paced environment.Proficient in Excel, PowerPoint, MS Word, Strata, digital dashboards, Google suite of products.

Orchestrated and managed creative, billing, and media teams resulting in increased productivity.Grew AGI over 20% year over year by cultivating client relationships and creating effective media plans.Maintained all client relationships through consistent communication and weekly/monthly meetings.Developed and maintained all client facing relationships in retail verticals like, automotive, entertainment, kitchen, bath, appliance, jewelry, health and fitness, law, non-profits, and more.Developed, negotiated, and executed digital campaigns including OTT/CTV, streaming audio, email, programmatic, social, retargeting, and tracked key metrics.Created, negotiated, and executed all linear TV, cable, terrestrial radio, OOH campaigns.Researched, analyzed media using Nielsen and Comscore data in local and nationwide markets.Analyzed post buy performance to ensure campaign goals are met.Produced, edit TV/video and audio ads creating strong and effective messaging.Managed and facilitated billing and invoicing ensuring agency profitability.

Identified and closed over twelve new client accounts resulting in multi-million dollars in new billing increasing agency AGI. Developed strategic traditional and digital media campaigns to fit client goals.Tracked media expenditure to stay within each client's budget.Negotiated and executed all the media buys.Reviewed and approved contracts vs invoices to reconcile billing with accounts receivable.

Maintained top sales levels to achieve the distinction in the Cumulus Million Dollar President's Club for multiple years.Awarded countless number of special prizes for excellence in exceeding budget goals.Responsible for the team achieving the overall budget goal resulting in bonus compensation. Drove new business development and client acquisition through cold calling, lead generation, and exceptional service.Provided individualized customer service maintaining account longevity.Mentored newly hired employees and implemented training.Oversaw production of advertising copy, including preparing, proofing, and editing scripts.